Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a viewer-first approach, evaluating a user’s preferences and interests based on the data it has about their viewing habits and pulling lists of videos unique to that user. It also prioritizes … Read more
Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a viewer-first approach, evaluating a user’s preferences and interests based on the data it has about their viewing habits and pulling lists of videos unique to that user. It also prioritizes … Read more
Google Search Central updated their favicon documentation to recommend higher-resolution images, exceeding the previous minimum standard. Be aware of the changes described below, as they may impact how your site appears in search results. Favicon A favicon is a custom icon that is shown in browser tabs, browser bookmarks, browser favorites and sometimes in the … Read more
For lead gen marketers, we know it’s not just about generating leads; it’s about attracting the right leads – those that are most likely to convert into valuable customers. Value-based bidding is a strategic approach that allows businesses to focus on optimizing campaigns for conversions that truly matter. We’ve seen value-based bidding work for online … Read more
Using visual content significantly boosts engagement in social media advertising, attracting user interest and prompting more interactions. A study carried out by PR News reveals that posts with images receive 94% more views than those without, underscoring the compelling attraction of visual elements in drawing and maintaining the audience’s focus on social platforms. This strategic … Read more
Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the days when you had to … Read more
Marketing trends come and go at a rapid speed, and higher education isn’t immune to these shifts. Especially at a time when college enrollment is down, higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. If you want to stay ahead of the curve, look no further. Here are … Read more
Step 1. Gather Information About Your Own Website. Before you start analyzing others, let’s make sure you have enough info about yourself and your own site. You are going to need it to compare against your competitors. Here’s what you will need to use: Your ranking keywords (both the ones you are using and are … Read more
Attention all bloggers and website owners! Do you want to increase the organic traffic to your website and its position in search engine results? Don’t look elsewhere. To help you improve your rankings and stay one step ahead of the competition, we’ll discuss the most crucial SEO tips in this blog. According to a recent … Read more
You love your job. But do you find yourself wishing that you had a higher salary, especially if you’ve been making significant contributions to your company? And do you constantly find yourself hoping that your boss would see how hard you work and instantly offer you better pay? Sadly, that’s not how real life works … Read more
At some point in your growth as a business, you encounter the need to increase your follower numbers and engagement rates. This area remains a ‘grey zone’ among marketing experts as they advise you to ‘set and measure your KPIs’ or ‘work on the quality of your content’. These recommendations are inherently blurry since they … Read more
You’re searching for a lunch spot in an unfamiliar neighborhood, or you need a mechanic to assist with an unexpected flat tire. Where do you look? If you answered Google Maps, you’re not alone. These days, many of us are turning to Google Maps to discover local businesses and make more informed buying decisions. So … Read more
Worried about the online reputation of your local business? Are you happy with the reviews? Wondering how you can better meet your customer’s expectations and get closer to five stars? Online reviews could make or break your business – especially in the smartphone era of on-the-go research. On June 8, I moderated a webinar with … Read more
Are you interested in psychology? Are you attracted to new technologies? Do you consider yourself a creative person? If you answered yes to these questions, then you should try your hand at marketing! Many universities offer great marketing programs, and for good reason. The demand for these specialists is growing as the market becomes more … Read more
