When I launched my kids’ spa party bus, Luxe Gather, in 2022, it felt especially challenging given my business is fairly niche and a new concept to many. I knew that building brand awareness would be critical and that showing off the party bus experience would be valuable to help parents get a tangible sense … Read more
If you were to ask me about my superpower, I’d say I’m really good at making money fast. I’m a serial entrepreneur who started my first company when I was 17. I’ve had five ventures and two exits. Until this point, my life strategy has been to build a business, make the money I need, … Read more
Many factors can affect rankings after a core algorithm update. It’s not always about the helpfulness of content, there are other factors that can play a role in why the algorithm changed and negatively affected your website rankings. If you find yourself saying, “It used to rank before, why doesn’t it rank now?” then some … Read more
Google’s Search Advocate John Mueller recently addressed the SEO community’s concerns about site recovery after being impacted by algorithm updates. The conversation arose as people questioned whether sites hit by the September helpful content update could regain lost traffic and rankings after future core updates. The exchange began on X when an SEO professional, Thomas … Read more
Google’s John Mueller answered a question about whether the March Core Update was finished and whether it’s okay to begin fixing things in response to the update. Core Update Question On Reddit The person asking the question wanted to know if the core update was finished because they’ve experienced a 60% loss in traffic and … Read more
Researchers have issued advisories for eleven separate Elementor add-on plugins with 15 vulnerabilities that can make it possible for hackers to upload malicious files. One of them is rated as a high threat vulnerability because it can allow hackers to bypass access controls, execute scripts and obtain sensitive data. Two Different Kinds Of Vulnerabilities The … Read more
The pings of the basketball and squeaks of shoes sliding on hardwood echoed throughout the massive rafters of the arena. Players mumbled to each other in layup lines while coaches made last-minute preparations on the bench. The PA system pounded hip-hop music into seats layered with cardboard cutouts of fans. The broadcasting staff were the … Read more
In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. I spent nearly a year fleshing out this idea, prototyping, designing, researching manufacturers, and writing a business plan. It was immediately clear that … Read more
