Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt. Jonathan’s a badass innovator who’s led marketing and audience growth for a long list of cool media organizations, from Complex Networks and National Geographic to Vox Media and VICE. So naturally I was curious where he sees the media business … Read more
Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness. In fact, 75% of people recognize a brand by its logo, and 45% identify brands based on their brand colors. Simply put, your brand colors matter. Whether you’re going through a rebrand or starting your business from … Read more
On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket. To increase your chances of being seen, there are a few tips and tricks we recommend you try. From leveraging trending audio to green screen effects, read on to discover the 13 best … Read more
There’s a lot of hype around ChatGPT and AI models like it. It can take a single prompt and transform it into an entirely new piece of content. It can research virtually any topic, and deliver its findings in the form of poetry, code, lyrics, and more. And yet, when you fire up ChatGPT and … Read more
SEO helps businesses keep their website visible to people looking for what they offer. It’s a technical specialty that requires understanding its foundational processes, continuously monitoring performance, and staying on top of search algorithm updates and new requirements. The person at a business who monitors trends and helps sites remain visible is an SEO expert. … Read more
