Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer
You might have heard “agile budgeting” referenced during the keynotes at Google Marketing Live this year. I had several people ask me about what it means – and some were skeptical when I explained a bit about it. Is this just another buzzy term, or is there real value to it? Let’s dig in. You … Read more
