![What is a customer journey map and how to make your own [examples included]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/What-is-a-customer-journey-map-and-how-to-make.png "What is a customer journey map and how to make")
Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and … Read more
![How to Map Your Ecommerce Customer Journey [Template Included]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/ecommerce-Sep-13-2023-09-08-01-7144-PM.pngkeepProtocol.png "How to Map Your Ecommerce Customer Journey [Template Included]")
We’ve discussed how the customer journey impacts sales, service, and marketers. But one segment that feels different is the ecommerce customer journey. The customer journey is different from service-based companies because it can be much quicker (buying from Amazon or an Instagram ad). However, if you work at an ecommerce company, it’s important to understand … Read more
You’ve done it — after countless informational interviews, phone calls with recruiters, and interviews with hiring managers, you finally received an offer for your dream job. But before you accept it, you need to know how to negotiate your salary. Being able to negotiate now effectively won’t just affect the next year or two of … Read more
![How to Create an SEO Strategy for 2023 [Template Included]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/SEO-Strategy.pngkeepProtocol.png "How to Create an SEO Strategy for 2023 [Template Included]")
Here’s a cliche among digital marketers: search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: your SEO strategy shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when it comes to developing and executing a … Read more
OpenAI recently updated its official ChatGPT app, expanding access to Custom Instructions to iOS devices. Screenshot from ChatGPT iOS app, August 2023 Announced in July, the feature allows users to better control ChatGPT’s responses by setting personalized instructions to memory. Custom Instructions will save significant time for those who use ChatGPT to complete repetitive tasks. … Read more
OpenAI continues to extend the range of use cases for generative AI through ChatGPT plugins. Since OpenAI released ChatGPT plugins in beta for Plus users, developers have created almost 400 third-party plugins, now available in the plugin store. Screenshot from ChatGPT, June 2023 One thing that OpenAI has yet to design, however, is a way … Read more
In 2021, we geared up for our first hiring push in the Customer Advocacy team (our customer support team) for quite a while. Due to strategy and personnel changes, we would need to hire five new Advocates throughout the year, which is more than we’d hired in any year since 2016. Between hiring and other … Read more
