If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating around in the zeitgeist for some time now, especially as … Read more
Many SEO pros dream of going solo, especially early in their careers. It’s tempting, right? More money, freedom, flexibility, and growth opportunities. But here’s the deal: Just deciding to go independent doesn’t magically make all that happen. I learned quickly that success as an independent SEO consultant requires more than just SEO skills. You also … Read more
Trust, privacy, and security are core tenets at Litmus. Every solution we offer is designed with the security and privacy of our customers in mind. In turn, email marketing teams like yours trust Litmus to help them gain the trust of their audience by ensuring every email is personalized effectively and optimized for every subscriber. … Read more
Since I began doing SEO in 2012, my biggest dream has been to work as an independent SEO consultant. However, it was not until a decade later that I was able to realize my dream. It wasn’t an easy journey, and I made plenty of mistakes along the way. If only I had known then … Read more
When launching your own business, it’s incredibly easy to get swept up in all the jargon. It probably seems like there is a term for everything, a complex acronym around every corner, and before long, your head can begin to spin. One common example of this is trying to understand the difference between being self-employed … Read more
Brave Search, the offspring of the privacy-focused browser Brave, has announced a significant leap forward in its evolution. It now boasts complete independence from other search engines, a remarkable achievement in the world of search. Brave Search: A Brief History The journey towards independence for Brave Search began in 2021 following the acquisition of Tailcat’s … Read more
