We know SEO works. We know Influencer Marketing works. We know Affiliate Marketing works. In 2022, these three come together to give your business the extra boost needed to outperform your competitors. And, we’re going to help you capitalize on these tactics. Join Adam Riemer, CEO of Adam Riemer Marketing, Regina Fischedick, Senior Partner Manager … Read more
If you’re part of the 20% of marketers not using influencer marketing, I believe you’re missing out. Here are five reasons to invest in influencer marketing today.
Recently we published the 2020 State of B2B Influencer Marketing report after surveying hundreds of B2B marketers about their experiences, best practices, tools, budgets and plans for the future. In an environment where B2B marketing is decidedly digital and marketers are hard pressed to squeeze more productivity out of fewer resources, credible information about marketing…
What is brand research and why is it an important step in building a successful always-on B2B influencer marketing program? Let’s find out
Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok?
In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign.
Do you partner with Instagram influencers? Want to easily turn influencer content into ads? In this article, you’ll discover how to use Instagram Branded Content Ads to amplify the reach of your influencer campaigns.
So you’ve identified the true influencers to your target audience, Here is how to unleash your Influencer content you start,
When looking for potential ways to expand exposure and reach this year, many turn to influencer marketing. Here are a few noteworthy ways to find credible influencers that are aligned with your brand and craft conversion-worthy posts with them, so that you can take full advantage of influencer marketing this year.
Coronavirus has thrown the ad industry in disarray. The traditional way of doing things is over, which means that this is the perfect time invest in influencer marketing, which is effective, efficient, nimble and drives results.
We currently associate influencer marketing with new technologies and popular influencers from YouTube, Instagram, and other social media sites. But, this marketing technique was already being utilized years ago to create brand awareness and influence consumers through the use of famous people. Here is the complete guide to influencer marketing in 2020. What Exactly is…
After spending part of the year talking with and learning from successful marketers about how to get the most out of working with influencers, I’ve come to believe that there are four main questions every marketer should ask before getting too far along in the process. Those questions are as follows….
78% of marketers say they want to work with micro-influencers in 2020 according to a key finding of Linqia’s fourth annual State of Influencer Marketing Report. 2020 State of Influencer Marketing Report The report confirmed that influencer marketing is a continuing marketing trend, with 40% of marketers saying they are running six or more influencer…
Influencers are the compass that navigates consumers toward new and interesting products. Here is your ultimate guide to working with influencers to market your startup brand.
Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden: “ABM is a strategy that directs marketing resources to engaging…
In the business world, you don’t have to look far to see that the number of B2B companies engaged with influencer marketing is growing. As more companies are moving beyond experimentation to conducting pilots, sequential campaigns and always on programs, there is an increasing desire to expand how brands engage with business influencers. To help…
Marketers who want to work with influencers should heed this advice before hiring someone. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: ferrantraite | Getty Images Lee Scarratt Guest Writer Social Media Manager at Right Angles February 6,…
This is a preview of The Influencer Marketing research report from Business Insider Intelligence.Purchase this report.To check to see if you already have access to Business Insider Intelligence through your company, click here.As influencers become more plentiful and proven, brand dollars have flooded into the space. Brands are set to spend up to $15 billion on…
Danielle Bernstein is just 27 years old, but she’s been running her own business for 10 years. First it was street-style photography, then came the launch of her popular fashion blog WeWoreWhat. Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. With new…
