We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC … Read more
Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands, creators are taking over brand marketing teams, and the industry is only growing bigger. In 2023, we’ve seen the so-called Creator Economy grow to 50 million creators globally, with a market size of $250 billion. By 2027, … Read more
![The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/marketing-career-goals.webpkeepProtocol.webp "The Top Goals of Marketing Leaders in 2023 [New Data")
To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your customers’ understanding of your products, starting with a clear objective helps you create a sound marketing strategy for 2023 and beyond. But sometimes, you may struggle to identify the most important goals for … Read more
The Google Search Console Insights email that drops into your inbox each month can be a powerful tool for understanding your website’s performance and informing your SEO strategy. While some people may just take a quick glance at the numbers and move on, your Search Console Insights reports can provide vital insights into how users … Read more
Learn to create SEO Chrome extensions with ChatGPT. Use this step-by-step instruction to bring your innovative SEO tool ideas to life. Source link
Update Florida, which happened twenty years ago this month, completely shook up the search results and changed what it meant to do SEO. The lessons learned in 2004 hold a key to understanding and surviving Google updates today. Before the update known as Florida, Google had monthly index refreshes that for a few days made … Read more
Looking to create golden sales opportunities efficiently and easily? Do you think you’re attracting good leads, but results aren’t showing it? What could you do with voice-of-customer insights summarized across calls? The key might lie within phone calls. CallRail has analyzed more than 100 million phone calls and consumer communication trends, and they’re ready to … Read more
A discussion on Reddit involving Google Search Advocate John Mueller offers guidance on optimizing website performance and highlights the challenges of improving scores on Google’s PageSpeed Insights (PSI) tool. In a recent thread, a user asked for guidance after significantly reducing image and video file sizes did not lead to better PSI scores as expected. … Read more
![10 User Generated Content Campaigns That Actually Worked [+Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/emplifi-user-generated-content.pngkeepProtocol.png "10 User Generated Content Campaigns That Actually Worked [+Expert Insights]")
User-generated content (UGC) has become increasingly important over the past few years. In fact, in a recent HubSpot survey of 500+ marketers who sell content via social shopping features, 92% say user-generated content increases brand awareness of their products. And, as Emplifi’s Chief Strategy Officer Kyle Wong told me, “User-generated content is a 24/7, 365-day … Read more
![20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/20-Experts-Share-Insights-2024-Strategies-For-Social-Media-–.jpg "20+ Experts Share Insights: 2024 Strategies For Social Media –")
These developments will roll out faster with the help of generative AI. Simply put: Your competitors will gain an advantage if your marketing doesn’t embrace a winning social media formula. How To Transform Your Social Media Strategy With This Winning Formula For Success In order to elevate your social media strategy with the perfect mix … Read more
Google announced a new version of Lighthouse that contains numerous changes to how performance scores are calculated and how they are displayed. The updated Lighthouse changes will begin appearing soon in PageSpeed Insights and shipping in DevTools of an upcoming Chrome release. The new version rolls out with significant changes to the Performance category. According … Read more
How do you turn the conversations happening over the phone into invaluable data that drives success? From understanding customer behavior to identifying conversion opportunities, your phone calls are full of hidden gems and untapped insights. Humans may not have the capacity to analyze data from hundreds of calls or transcripts manually – but with CallRail’s … Read more
With LinkedIn Pulse discontinued, it can be difficult to find the best articles on the platform now that they are no longer available in one place. However, there is still plenty of great content on LinkedIn written by some of the top experts in their fields. Below we’ve compiled a list of our favorite LinkedIn … Read more
Search engine optimization (SEO) is an inherently competitive activity. For every popular search term, there are countless websites vying for the top spot in Google’s rankings. And since the top three placements in Google’s results pages receive a staggering 77% of all organic clicks, it’s easy to see why competition is so fierce. One of … Read more
Google has updated PageSpeed Insights with a new version of Lighthouse. The new version contains new audits, bug fixes and changes to scoring. Lighthouse 11 Lighthouse is an open source measurement tool that helps debug website performance issues. It’s also the technology that powers PageSpeed Insights and other tools that measure core web vitals. Google … Read more
Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by … Read more
The rise of social media in the past decade has led to rapid changes in how creators make and tell stories on YouTube. With users able to click away at any moment, YouTubers have had to transform their approach to editing and audience retention. In a recent discussion on The Editing Podcast, Rene Ritchie, YouTube’s … Read more
At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major shifts over the next year. For one, Google’s integration of generative AI into search will drastically change how users’ find information, and will require companies to shift their entire end-to-end SEO strategy. For another, many web analysts, … Read more
