How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page design needs, and making those elements the “best” they can be often depends on what your landing page goals are. If you’re looking to up your landing page game, it’s helpful to know what … Read more
Company values help you direct every person on your team toward a common goal. They remind you that you share a bigger purpose. Businesses often look to each other to figure out how to refine their values, habits, and ideas into a set of values. To keep growing, companies need something their teams can get … Read more
Hailee Steinfeld is mainly known for her acting chops, but her singing abilities bolster her esteem as a performer and stretch her brand to more audiences and fans. And just like her venture into music, companies often extend their brand to develop new products in industries where they don’t have any market share. These initiatives … Read more
Looking for website design examples? Your inspiration journey starts here. Deciding to create a website for yourself or your business is a big decision, but all websites are a culmination of many small decisions. And the best-designed websites are made by those who take the time to craft a visual experience that feels on-brand and … Read more
People want a sense of direction when they’re shopping. They want to see their choices grouped together — whether they’re looking for spoons, granola, or winter coats. Brands make this happen with the product category. Product category marketing helps your brand stand out among related items, so your company’s products wind up in the shopping … Read more
Being a member and supporter of the Women in Tech SEO community, SE Ranking – which is an all-in-one, comprehensive SEO toolkit – is on a mission to make SEO accessible for everyone. As we want to encourage female marketers to succeed professionally, we interviewed 10 prominent women in SEO and digital marketing. These experts … Read more
Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, there’s a good reason for it — because of their values which are expressed in their mission statement. As consumers, we like to patronize businesses that have … Read more
You’ve done the hard part – you’ve developed a product, bought the domain name, found the manufacturer, and your inventory is set to go. Unfortunately, without a functional and, yes, pretty Shopify store, you may not see the success you deserve. A Shopify store is not only the way you present your product to your … Read more
If you scroll through your email inbox, there’s a good chance you’re subscribed to some kind of newsletter. And while plenty of those subscriptions may be for companies and brands, there’s recently been a surge in the popularity of individual newsletters. Substack, a platform dedicated to free and paid email newsletters, received over 24.57 million … Read more
Landing pages – they’re powerful, aren’t they? When we click on an ad, it’s the landing page that helps us decide what to do next. Ideally, it makes you do a double-take and proclaim, “I must have this!” It can also fall flat and go viral for all the wrong reasons. (I’m looking at you … Read more
When organizations begin with SEO, they often start with a dedicated SEO specialist. This person’s responsibilities are usually broad and include a range of duties. They’re often working alongside content teams with commercial priorities, who are driving content and working separately from SEO teams. The biggest challenge then is getting a content team to care … Read more
Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. Machine learning is a facet of artificial intelligence (AI) that uses algorithms to complete specific … Read more
Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with prospects? Double-check. Unfortunately, it’s not as simple as blogging randomly about topics you pull out of a hat. With a strategy in … Read more
