![How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/how-cutting-distribution-boosted-youtube.webp.webp "How Cutting Distribution Boosted Our YouTube Views by 420% [Expert")
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.) It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Are … Read more
![How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/How-CTV-Fits-Into-Digital-Marketing-During-Holiday-Season-Interview.png "How CTV Fits Into Digital Marketing During Holiday Season [Interview")
Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different ways. Retailers are keen to get as much out of holidays as possible. But the holidays come with challenges, with consumers becoming more selective with their spending and spending less in some categories. Back in in 2008, … Read more
![What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/hubspot-labs-paid-ad-cvr.webp.webp "What We Didn’t Do Boosted Our Paid Ad CVR by")
Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it. So while I’m a little bummed that I don’t get to use my Ouija board, the good news is that you’ve already got … Read more
Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of active engagement but also in terms of lowered ad costs. So far, AI tools have proved useful as an algorithm-cracker for the biggest digital marketing … Read more
Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it as the perfect opportunity to explain why I’m the best person for the role. And I like to get specific. I’ve found that interviewers respond positively when I skip the generics and … Read more
![Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/bluesky-is-open-to-the-public.pngkeepProtocol.png "Bluesky is Now Open to the Public. Should your business")
Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy. But when the micro-blogging site went public last month, it skyrocketed to an estimated 4 Million users almost overnight. That kind of growth can be chum in the water for marketers. But is the social … Read more
Welcome to a deep dive into the dynamic landscape of conversational marketing and the rise of click-to-message adverts. In this exclusive expert interview, we’re thrilled to be joined by Ryan Dearlove, the founder of Chit Chat Agency – a leading conversational marketing firm at the forefront of this transformative wave. In an era where digital … Read more
A full-time sponsored contributor to WordPress discussed how publishers and members of the search marketing community can influence WordPress so that it’s more useful for all the things they want it to do. The person I spoke with was Naoko Takano, a full-time sponsored WordPress contributor whose focus is on contributor experience improvement. She has … Read more
As a hiring manager, asking questions like, “What’s the greatest challenge you’ve overcome?” is important to learn about an applicant. But what creative interview questions will help paint a fuller picture of a potential candidate? Imagine you ask your candidate: “If you were a pizza delivery person, how would you benefit from scissors?” The question … Read more
A new study by 4 Day Week Global explores the feasibility and benefits of a four-day workweek. The research follows 200 companies through year-long pilot programs to evaluate the impact of reduced hours on productivity, employee satisfaction, and business performance. The findings suggest adopting a four-day schedule while maintaining pay can promote work-life balance, improve … Read more
In celebration of foundr’s 10th anniversary, we’re reflecting on the moment that changed everything—interviewing Richard Branson. Below, Foundr CEO Nathan Chan shares why this moment was pivotal in validating the business. — 10 years ago, I started foundr to help other young entrepreneurs like myself get access to the greatest founders of our time. I … Read more
Google, the dominant player in online advertising, is tackling the ads violating its policies more aggressively than ever before. In an exclusive interview with Search Engine Journal, Alejandro Borgia, Google’s Director of Product Management for Ads Safety, provides insights into the company’s evolving strategies. We delve into the following topics throughout the interview: How Google … Read more
Uzair Kharawala Uzair Kharawala is one of the few professionals who is both a Google Partner & YouTube Certified. His YouTube channel has over 20,000 subscribers & 1300+ videos. Uzair has been running SF Digital Studios along with his wife Farzana since 2002. Using the power of video marketing & video ads, Uzair has reached … Read more
Ahrefs recently announced its new privacy-focused search engine called Yep. The search marketing community responded on social media with enthusiasm for the project but there were many questions. We passed along those questions to Ahrefs and the CEO, Dmytro Gerasymenko, offered answers. My first question was about the name of the search engine itself. Branding … Read more
The SEO job market has been on fire lately! Companies are investing more in SEO, and agencies of all sizes are scrambling to hire new SEO pros. I know I’ve spent a ton of time interviewing candidates lately. Separating the good candidates from the bad can seem like a daunting task. How do you ensure … Read more
WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights. Source link
We all have job interview horror stories. These experiences occur on both sides of the equation. Sometimes we’re in the hot seat, fielding absurd questions from an overzealous interviewer. Other times, we’re the ones asking the questions and end up making cringe-inducing mistakes. Many of these problems stem from the historical structure of job interviews. … Read more
Technical SEO requires technical and analytical skills together with a good understanding of how Google and other search engines work. A technical SEO must be familiar with the most popular CMS systems and know at least the basics of HTML, CSS, and JavaScript. In addition to that, a good technical SEO should know the fundamental … Read more
