15 Interview Questions To Ask Your Next Digital Marketer Candidates

15 Interview Questions To Ask Your Next Digital Marketer Candidates

Hiring the right digital marketer can make or break your marketing team. With new tools, platforms, and regulations cropping up constantly, you’re not just looking for someone who “gets PPC” or can crank out social media posts. You need a pro who can adapt to change, think strategically, and roll with the punches when things … Read more

Mullenweg Takes On Inc Magazine For “Biased” Interview

Mullenweg Takes On Inc Magazine For “Biased” Interview

Matt Mullenweg accused Inc Magazine of distorting an interview with him, publishing verifiably fake facts and quoting people who lacked credibility. Mullenweg posted compelling examples of how the Inc magazine misrepresented his quotes and presented false fact, citing the selection of unflattering photos as evidence of a conscious effort to negatively slant their interview of … Read more

How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]

How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]

When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.) It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Are … Read more

How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]

How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]

Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different ways. Retailers are keen to get as much out of holidays as possible. But the holidays come with challenges, with consumers becoming more selective with their spending and spending less in some categories. Back in in 2008, … Read more

How Small Businesses Can Use AI To Create And Measure Ads [Interview With Ex-Googler Logan Welbaum]

A stylized graphic of a hand cursor clicking on an interactive element amongst web page items, highlighting themes of digital advertising and AI-driven online interaction.

Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of active engagement but also in terms of lowered ad costs. So far, AI tools have proved useful as an algorithm-cracker for the biggest digital marketing … Read more

How to Answer ‘What Makes You Unique?’ & Stand Out in Your Next Interview

How to Answer ‘What Makes You Unique?’ & Stand Out in Your Next Interview

Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it as the perfect opportunity to explain why I’m the best person for the role. And I like to get specific. I’ve found that interviewers respond positively when I skip the generics and … Read more

Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]

Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]

Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy. But when the micro-blogging site went public last month, it skyrocketed to an estimated 4 Million users almost overnight. That kind of growth can be chum in the water for marketers. But is the social … Read more

Expert Interview: The Rise Of Social Conversational Marketing & Click-To-Message Adverts

Click-To-Message Adverts

Welcome to a deep dive into the dynamic landscape of conversational marketing and the rise of click-to-message adverts. In this exclusive expert interview, we’re thrilled to be joined by Ryan Dearlove, the founder of Chit Chat Agency – a leading conversational marketing firm at the forefront of this transformative wave. In an era where digital … Read more

WordPress Interview: How SEOs & Publishers Can Improve WordPress

WordPress Interview: How SEOs & Publishers Can Improve WordPress

A full-time sponsored contributor to WordPress discussed how publishers and members of the search marketing community can influence WordPress so that it’s more useful for all the things they want it to do. The person I spoke with was Naoko Takano, a full-time sponsored WordPress contributor whose focus is on contributor experience improvement. She has … Read more

20 Creative Interview Questions (With Sample Answers)

20 Creative Interview Questions (With Sample Answers)

As a hiring manager, asking questions like, “What’s the greatest challenge you’ve overcome?” is important to learn about an applicant. But what creative interview questions will help paint a fuller picture of a potential candidate? Imagine you ask your candidate: “If you were a pizza delivery person, how would you benefit from scissors?” The question … Read more

Success Of Four-Day Workweek: An Interview With SEJ CEO, Jenise Uehara

Success Of Four-Day Workweek: An Interview With SEJ CEO, Jenise Uehara

A new study by 4 Day Week Global explores the feasibility and benefits of a four-day workweek. The research follows 200 companies through year-long pilot programs to evaluate the impact of reduced hours on productivity, employee satisfaction, and business performance. The findings suggest adopting a four-day schedule while maintaining pay can promote work-life balance, improve … Read more

How To Turn Your Idea Into Reality – The Richard Branson Interview

Richard branson interview

In celebration of foundr’s 10th anniversary, we’re reflecting on the moment that changed everything—interviewing Richard Branson. Below, Foundr CEO Nathan Chan shares why this moment was pivotal in validating the business. — 10 years ago, I started foundr to help other young entrepreneurs like myself get access to the greatest founders of our time. I … Read more

Google’s Fight Against Ad Policy Violations: An Interview with Alejandro Borgia, Director of Ad Safety

Google's Fight Against Ad Policy Violations: An Interview with Alejandro Borgia, Director of Ad Safety

Google, the dominant player in online advertising, is tackling the ads violating its policies more aggressively than ever before. In an exclusive interview with Search Engine Journal, Alejandro Borgia, Google’s Director of Product Management for Ads Safety, provides insights into the company’s evolving strategies. We delve into the following topics throughout the interview: How Google … Read more

Certified Partner Interview – Uzair Kharawala of SF Digital Studios [VIDEO]

Uzair Kharawala Uzair Kharawala is one of the few professionals who is both a Google Partner & YouTube Certified. His YouTube channel has over 20,000 subscribers & 1300+ videos. Uzair has been running SF Digital Studios along with his wife Farzana since 2002. Using the power of video marketing & video ads, Uzair has reached … Read more

Ahrefs CEO Answers SEO Questions About ‘Yep’ In Exclusive Interview

Ahrefs CEO Answers SEO Questions About 'Yep' In Exclusive Interview

Ahrefs recently announced its new privacy-focused search engine called Yep. The search marketing community responded on social media with enthusiasm for the project but there were many questions. We passed along those questions to Ahrefs and the CEO, Dmytro Gerasymenko, offered answers. My first question was about the name of the search engine itself. Branding … Read more

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