Programmatic SEO is an approach to SEO and content creation that leverages automation and technology to efficiently create, optimize, and manage a large volume of webpages. It’s particularly useful for websites that require thousands, or even millions, of pages to rank for diverse search queries. Ecommerce giants like Amazon or travel websites like Expedia rely … Read more
This edited extract is from Digital and Social Media Marketing: A Results-Driven Approach edited by Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton ©2024 and is reproduced with permission from Routledge. The extract below was taken from the chapter Using Search Engine Optimisation to Build Trust co-authored with Aleksej Heinze, Senior Professor at KEDGE Business … Read more
We are in an exciting era where AI advancements are transforming professional practices. Since its release, GPT-3 has “assisted” professionals in the SEM field with their content-related tasks. However, the launch of ChatGPT in late 2022 sparked a movement towards the creation of AI assistants. By the end of 2023, OpenAI introduced GPTs to combine … Read more
Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started. Source link
There’s a lot of material out there about writing a great headline. But what about writing a good introduction sentence? Compelling readers to read the article is an art form in itself. And if you don’t do it well, you’re missing out on potential subscribers, leads, and customers. In this post, we’ll share how to … Read more
What exactly IS an API? They’re those things that you copy and paste long strange codes into Screaming Frog for links data on a Site Crawl, right? I’m here to tell you there’s so much more to them than that – if you’re willing to take just a few little steps. But first, some basics. … Read more
As previous generations continue to retire from their workplaces, young adults are being employed. However, young adults are more drawn to white-collar jobs. Due to this, fewer people are actively seeking blue-collar jobs. The transition, along with multiple other factors in the new era of the workforce, makes recruiting for blue-collar jobs an uphill task. … Read more
Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks, as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. And TikTok is investing in maximizing users’ habits with new features like suggested searches at … Read more
“What is the definition of marketing strategy?” is a common question among marketing professionals and others in the business world. So let’s cover some basic ideas that separate marketing strategy from other aspects of marketing. First, the focus of a marketing strategy is broad—it takes a helicopter view of the marketing landscape. As such, it … Read more
