It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must include a plan to use in-stream video ads in their strategies. I’m … Read more
If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers recognize the value of great content, it’s not always easy to define exactly what “great” content looks like — or how much it costs to create. I’m no exception. For more than a decade, I’ve … Read more
I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. And I think there is great value in tracking yours for a number of obvious reasons. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email … Read more
Outsourcing SEO to a team of experienced professionals is one of the most reliable ways to increase your digital footprint and drive meaningful traffic to your site. But ensuring your SEO partner integrates seamlessly with your business and consistently meets your expectations is easier said than done. To get the best returns on your SEO … Read more
In the fast-paced and data-driven world of investment banking, proficiency in Microsoft Excel is not just a valuable skill; it’s a fundamental necessity. Excel has become the cornerstone of financial analysis, modeling, and decision-making processes within the industry. Let’s explore why Excel skills are deemed indispensable in the realm of investment banking and how they … Read more
Have you been wanting to get an international SEO investment approved? Dig into this article to uncover Adriana’s tips on how to build a business case to do so. Source link
Amazon announced it will invest up to $4 billion in Anthropic, an artificial intelligence (AI) startup focused on developing safe and reliable AI systems. The investment aims to strengthen collaboration between the two companies in advancing next-generation AI technology. Strengthening AI Capabilities With Collaboration Under the agreement, Amazon Web Services (AWS) will become Anthropic’s primary … Read more
Salesforce took the lead in a $235 million financing round for Hugging Face, raising its valuation to $4.5 billion. The financing round was also joined by technology giants, including Google, Amazon, Nvidia, Intel, AMD, and IBM. The capital infusion will fuel Hugging Face’s team growth and open-source AI collaboration, CEO Clement Delangue shared with Venture … Read more
The world of business at the start of the 21st century is vastly different to that of 30 years ago, especially given the evolution of the Internet as a communication medium while the digital landscape has become more competitive over the last few decades. Indeed, businesses are constantly trying to maximize the return on investment … Read more
Finding investment ideas that prove to be worthwhile is not difficult for anyone if only they know where to look. Identifying profitable investments is a quality that beginners do not possess but rather learn through experience and research. While there are hundreds of services that claim to help investors look for the best investments available … Read more
