How to Get and Give LinkedIn Endorsements

How to Get and Give LinkedIn Endorsements

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. But … Read more

Is AI Going To E-E-A-T Your Experience For Breakfast? The LinkedIn Example

Is AI Going To E-E-A-T Your Experience For Breakfast? The LinkedIn Example

Are LinkedIn’s collaborative articles part of SEO strategies nowadays? More to the point, should they be? The search landscape has changed dramatically in recent years, blurring the lines between search engines and where searches occur. Following the explosive adoption of AI in content marketing and the most recent Google HCU, core, and spam updates, we’re … Read more

How to Write a LinkedIn Recommendation in 2023 [Quick Tip + Examples]

How to Write a LinkedIn Recommendation in 2023 [Quick Tip + Examples]

Writing a LinkedIn recommendation for a colleague is a great and easy way to support their career development. But figuring out how to write one that is specific, honest, succinct, and impactful isn’t always easy.  In this post, I’ll share the best writing tips I’ve picked up in my professional years to help you write … Read more

LinkedIn Report: Hiring Still Slow & Career Confidence Wanes

LinkedIn Report: Hiring Still Slow & Career Confidence Wanes

LinkedIn Global Talent Trends report shows that hiring trends continue a stubborn downward trend and employee confidence in their careers are also generally trending negatively. Job posts that mention AI and generative AI receive higher rates of job applications over those that do not. The report emphasizes the importance talent acquisition efficiency and keeping an … Read more

LinkedIn Reaches 1 Billion Members, Unveils AI Job Search Tools

LinkedIn Reaches 1 Billion Members, Unveils AI Job Search Tools

LinkedIn unveils AI-powered Premium update to provide personalized career guidance for professionals navigating evolving work landscape. LinkedIn celebrated reaching 1 billion members this week by announcing an update to its Premium offering. The revamped Premium service will leverage artificial intelligence (AI) to offer tailored career advice, uncover hidden opportunities, and streamline the job search process. … Read more

5 Tried-and-tested Strategies I’ve Used to Grow to 30K LinkedIn Followers

5 Tried-and-tested Strategies I’ve Used to Grow to 30K LinkedIn Followers

I may not have Justin Welsh’s celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly. I started as a content marketing consultant, leaving behind my nine-to-five … Read more

Best LinkedIn analytics tools to maximize your marketing

Best LinkedIn analytics tools to maximize your marketing

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. The right tool will show you what resonates with your audience. These valuable insights can … Read more

How I Designed a LinkedIn Thought Leadership Content Creation System

How I Designed a LinkedIn Thought Leadership Content Creation System

I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn … Read more

LinkedIn Announces New AI Tools To Enhance Hiring & Learning

LinkedIn Announces New AI Tools To Enhance Hiring & Learning

LinkedIn recently announced new AI-powered products aimed at transforming recruitment and employee training. The professional networking platform is responding to the evolving skill requirements in the workforce and the role HR departments play in managing this change. LinkedIn cited a survey showing that 90% of HR professionals believe their role has become more strategic in … Read more

LinkedIn automation tools for your brand in 2023

LinkedIn automation tools for your brand in 2023

Struggling to stay on top of your LinkedIn marketing efforts? Building your brand’s presence on LinkedIn takes a lot of work as it involves posting high-quality content consistently. And it doesn’t just stop there because you need to use that presence to prospect and nurture valuable leads. All of this takes out a huge chunk … Read more

The Beginner's Guide to LinkedIn Marketing & Networking

The Beginner's Guide to LinkedIn Marketing & Networking

Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today. Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, and increase revenue? With new social networks sprouting up constantly, … Read more

Empowering Employees to Build Their Personal Brands on LinkedIn (+ Why You Should)

Empowering Employees to Build Their Personal Brands on LinkedIn (+ Why You Should)

Many of the companies generating buzz on social media right now likely all have something in common: it’s not just their brand accounts posting great content, but their employees too. That’s particularly true for businesses and employees active on LinkedIn. According to the network-building platform, content posted by employees is seen as three times more … Read more

Top Reasons To Outsource Your Linkedin Advertising

Top Reasons To Outsource Your Linkedin Advertising

LinkedIn, the professional networking powerhouse, presents a golden opportunity for businesses to connect with their target audience, build brand authority, and generate leads. Amid the complexities of modern digital marketing, outsourcing your LinkedIn advertising can be a strategic move that saves time and resources and yields exceptional results. Here are the top reasons why LinkedIn … Read more

How to Use LinkedIn Newsletters to Grow Your Business or Personal Brand

Linkedin newsletter graphic

You’ve made your LinkedIn account, you’ve posted a couple of thought-provoking pieces, and now you’re wondering what your next step is. Sure, you can add another article post to your page, but with minimal followers, it feels a little hollow. “How, oh great LinkedIn gods, can I gain a larger audience?” you cry, sinking to … Read more

How to Advertise on LinkedIn (+Research, Expert Tips)

How to Advertise on LinkedIn (+Research, Expert Tips)

LinkedIn is a highly valuable tool for networking with like-minded professionals. But here’s something we don’t talk about as much as we should: LinkedIn is also a useful inbound marketing platform. It might seem a little bit intimidating. You have enough on your plate; do you really need to figure out another way to create … Read more

How to Use LinkedIn Sales Navigator to Grow Your Consultancy or Agency Business

Linkedin thumbs up

You’ve managed to create your ideal business (sounds like congratulations are in order!). Everything is set up perfectly. Your website is like a shiny new car in the driveway, just waiting for you to take it for a spin. You sit back, waiting for potential clients to come swarming in, blown away by your professionalism, … Read more

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