Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. In this blog, we’ll compare Buffer with Later to help you decide which one best suits your needs. To kick off, here are seven key differences between the two products that all potential users should … Read more
We all face disruptions to our peace of mind — work stressors, parenting pressures, and even smaller hurdles like running out of shampoo. Stress management apps can help ease anxieties that could otherwise pile up and make life feel out of control. Monitoring and managing your emotional health is a wise choice for both today … Read more
After a three-month hiatus, we’re back! There were lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take for running a PPC campaign?” Account management fees vary greatly; It’s understandable to want a baseline on how much to pay for PPC agencies/consultants. That said, … Read more
Online reputation management can be daunting – but advantageous – for brands or individuals that are seeing their search engine displays implicated by third-party content, and want to take the reins. When the media controls the narrative, it can lead to untrue perceptions and a more biased sentiment down the line. At Go Fish Digital, … Read more
All forms of marketing play a part in good brand management. Using the same tone of voice throughout your ads and emails and choosing the same photo assets for your website as your billboards contribute to the picture painted when a customer considers your product or service. Sometimes, however, your brand might be in receipt … Read more
“Celebrate change.” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. Along the way, I used the many growth opportunities Sprout provides to find the role … Read more
Innovation accounting is a method that tries to measure and manage the unpredictable process of innovation. It gives organizations a way to figure out how much their innovation efforts are worth and how well they are working. In the ever-evolving business landscape, staying competitive often requires embracing innovation as a core part of an organization’s … Read more
Running a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.). Using Content Management Software (or CMS) helps you deliver a great product to your customers while granting easy code access for your developers/engineers. Without a good integration between your content management software and your other systems, something as simple … Read more
What problems and obstacles do you face as a project manager? For many, scope creep, poor communication, and task delays top the list. To state the obvious, project management can be tricky. Without careful planning and strategizing, it can feel like you’re f working blind. So, if you’re in a project management position, starting with … Read more
As a founder, you’re inherently resourceful, especially when it comes to social media. You’re looking for user-friendly social media management tools to improve your content’s speed, creativity, and engagement. But you don’t have time to test what tools work and what don’t. You need results now. That’s where we come in. Below is a list … Read more
Marketers say that having an active online community is key to success in 2023, and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Businesses build communities — or implement community management tactics at their companies — to … Read more
92% of U.S. workers feel that they could collaborate better with their colleagues. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. The data proves that project management is no walk in the park … Read more
When you hear the phrase “work smarter, not harder,” what comes to mind? Is it ways you could automate processes? Breaking down silos at your company? Promoting seamless cross-functional collaboration? If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. It’s time to invest in project management software … Read more
Search engine optimization is complex. Between changes to search algorithms, new keywords, and strategic changes made by competitors, the field is in a constant state of flux. If you’re like most SEO pros, at any given time, you’re juggling numerous projects, plans, and tasks. Just staying organized can feel like a full-time job in itself. … Read more
Since WordPress launched in 2003, it’s held the dominant share of the Content Management Systems market. Currently, the popular platform stands at 64.1% market share, according to W3Techs, which offers the most reputable and trustworthy data source. In this report, you’ll learn about the size of the CMS market, how it has evolved over the … Read more
Although social media presence is inevitable for your business, venturing into it can leave you feeling more overwhelmed than satisfied. You may be battling endless questions and find it challenging to keep up with the evolving social media trends and still oversee other critical aspects of your business. So, what do you do in such … Read more
There comes a moment in every startup life that you have to move forward. You will understand that you cannot continue with the startup as a side hustle. You are at a point where you will need to launch products or services to survive. When you have reached this phase, what is the first thing … Read more
Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if some of them have duplication? What do we do with variable products that exist on a single URL? Can I use manufacturer-provided product descriptions? The problems with product descriptions … Read more
