The State of B2B Marketing Training
B2B marketers are participating in professional training, but too often it’s not helping them improve business results, according to recent research from MarketingProfs. Read the full article at MarketingProfs
Marketing
8 Fun & Engaging Content Marketing Trends In Hospitality
Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing messaging. Now that the industry is bouncing back, with more and more people itching to travel, it’s time to get creative with your hospitality brand’s content. Check out some … Read more
10 Small Businesses on How They’re Doing Marketing Differently in 2022
Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they’re changing in their marketing this year. No matter what time of … Read more
Seven Perks of B2B Marketing and Sales Alignment [Infographic]
![Seven Perks of B2B Marketing and Sales Alignment [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Seven-Perks-of-B2B-Marketing-and-Sales-Alignment-Infographic.jpg "Seven Perks of B2B Marketing and Sales Alignment [Infographic]")
This infographic looks at seven perks of Marketing and Sales alignment, including how it drives better marketing strategies and faster growth. Read the full article at MarketingProfs
Podcasting for B2B Marketing Thought Leaders
Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started. Read the full article at MarketingProfs
9 Ecommerce Content Examples To Inspire Your Marketing Campaigns
Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with prospects? Double-check. Unfortunately, it’s not as simple as blogging randomly about topics you pull out of a hat. With a strategy in … Read more
Seven Results-Driven Paid Strategies for B2B Marketing
You’ve been throwing free content at people, and they’re not engaging with it. You’re exhausted. Your CEO agrees: It’s time to buy their attention. Try one of these seven paid marketing strategies. Read the full article at MarketingProfs
Email Marketing Benchmarks: Trends From 2021
Apple’s Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor. Read the full article at MarketingProfs
Brand Marketing in Ecommerce
The digital marketplace has changed the way we shop. It has made shopping more accessible on a global scale and it has led to a dramatic shift in how we buy goods and services. E-commerce is the fastest-growing retail channel, accounting for the majority of all retail sales growth between 2016 and 2022 E-commerce has … Read more
The Ultimate Guide to Affiliate Marketing for Beginners
Before we get into the nitty-gritty of how affiliate marketing works, let’s first look at the history of collaborative marketing. Businesses have been promoting and selling their own products since the first butcher or artisan pitched their wares on the city streets of the ancient world. Want the best wine? The Tiberius’ Winery is usually … Read more
10 Women In SEO & Marketing Share How They #BreakTheBias
This International Women’s Day, diversity, equity and inclusion (DEI) are top of mind. Why? Well, women are expected to make up 47.2% of the workforce by 2024. Yet even still, the gender pay gap still has a long way to go. Women’s wages were only 82.6% of the average man’s as of Q1 2021, according … Read more
7 Content Marketing Tips For Financial Services Brands
Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector and ghostwriting for top investors/financial CEOs in the pages of Forbes and other business magazines, I’ve had my share of difficulties. Below, I share challenges … Read more
What Is Tiktok Marketing? How To Do Tiktok Marketing?
Recently, TikTok attended became the fastest growing social networking site of all time, and suddenly marketers wanted to find everything about TikTok marketing. The app witnessed fast growth during 2020 when people spent time at home under lockdown. Moreover, Brands also discovered a new platform to engage with their audience. TikTok’s sudden popularity led to … Read more
Use These 3 SEO Metrics To Measure Your Content Marketing ROI
Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if … Read more
The Answer to the Quality vs. Quantity Marketing Question
This debate seems to be as old as the concept of sales…and many things in life, but we will keep it to sales and marketing for the purpose of this article. Many I speak with will fall solidly in the “quality” camp. In fact, I guess that for many of you reading this, your answer … Read more
What Is Telegram Marketing? How To Do Telegram Marketing?
Social media marketing is a booming industry with immense potential, but marketers did not expect messaging platforms like Whatsapp Or Telegram marketing strategies to succeed. Most businesses are only concerned about a few social networking sites (like LinkedIn, Instagram, and Facebook) but that approach has become redundant in 2022. While Instagram has 2 billion active … Read more
What Is YouTube Marketing? How To Do YouTube Marketing?
Let’s talk a little about YouTube and some more about YouTube marketing. After all, we have all spent a few nights watching what not – from silly dog videos to old music videos. The platform has gained popularity as an entertaining platform, and most marketers claim to use it as part of their strategy and … Read more
How to Create a Marketing Plan In 2022 (Outline + Examples)
Marketing is an often misunderstood profession. Peers often stereotype marketing with massive budgets, loosey-goosey timelines, haphazard tactics, high-profile influencers, and Snapchat filters. In reality, modern marketing plans are more complex and orchestrated than a World Cup-winning German football team. Businesses have big goals to hit and fine margins to walk—and they need realistic, yet imaginative, … Read more
