How does Google know if its search results are improving? As Google rolls out algorithm updates and claims to reduce “unhelpful” content, many wonder about the true impact of these changes. In an episode of Google’s Search Off The Record podcast, Google Search Directer, Product Management, Elizabeth Tucker discusses how Google measures search quality. This … Read more
Measuring content performance is the compass that guides successful digital marketing endeavors. It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI. To do this successfully, you need to understand the metrics behind evaluating a successful customer journey. If you’re looking to maximize your … Read more
We all recognize the power of brands, but too often the value of brand building is reduced to hand-waving and wishful thinking. Today, Moz makes the power of brand measurable. Starting today, you’ll find something new in our Domain Overview tool: a Brand AuthorityTM score for your domain (or any domain you choose to analyze): … Read more
