Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Today, there’s no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you’re spoiled for choice. “Unleash the power of … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! It’s generally well understood that the vast majority of our customers are not clamoring to buy whatever it is we’re selling. The “ready to buy” figure is just 5%, according to research by LinkedIn’s B2B … Read more
Measuring content performance is the compass that guides successful digital marketing endeavors. It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI. To do this successfully, you need to understand the metrics behind evaluating a successful customer journey. If you’re looking to maximize your … Read more
Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all … Read more
