Google Ads Postpones Data-Driven Attribution Switch To Mid-July

Google Ads Postpones Data-Driven Attribution Switch To Mid-July

Google announced that first click, linear, time decay, and position-based attribution models in Google Ads are going away in mid-July. Google states in an update to a previous announcement: “As a follow-up to our announcement that first click, linear, time decay, and position-based attribution models will be going away, we will be removing selectability of … Read more

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