I have repeatedly made the claim that AI chatbot traffic converts better than search engine traffic. My thinking was that ChatGPT or Perplexity users go through evaluation and exploration cycles (remember the Messy Middle) faster and are closer to a purchase intent when they click on an outgoing link.* But I couldn’t prove it at … Read more
It wasn’t too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it became a happy coincidence if the YouTube team had covered anything similar that I could use in my post. Teams just weren’t creating content cohesively across different verticals. Let’s be honest: We’d grown … Read more
The WPForms plugin for WordPress exposes websites to a vulnerability that allows attackers to update subscriptions and issue refunds. This flaw enables attackers to modify data they normally should not have access to. Missing Capability Check The vulnerability is due to a missing capability check in a function within the plugin called wpforms_is_admin_page, which means … Read more
The Internet Archive has been hit by a cyberattack, compromising the personal data of over 31 million users. The nonprofit organization, known for its Wayback Machine service, which archives web pages, is grappling with the aftermath of the sophisticated attack. Breach Details On October 9, visitors to the Internet Archive’s website were greeted with a … Read more
Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although various perspectives exist on optimizing ads, few are substantiated by comprehensive data. A recent study from Optmyzr attempted to address this. The goal isn’t to promote … Read more
Another vulnerability was discovered in the LiteSpeed Cache WordPress plugin—an Unauthenticated Privilege Escalation that could lead to a total site takeover. Unfortunately, updating to the latest version of the plugin may not be enough to resolve the issue. LiteSpeed Cache Plugin The LiteSpeed Cache Plugin is a website performance optimization plugin that has over 6 … Read more
Advisories have been issued regarding vulnerabilities discovered in two of the most popular WordPress contact form plugins, potentially affecting over 1.1 million installations. Users are advised to update their plugins to the latest versions. +1 Million WordPress Contact Forms Installations The affected contact form plugins are Ninja Forms, (with over 800,000 installations) and Contact Form … Read more
A critical vulnerability was discovered in the WPML WordPress plugin, affecting over a million installations. The vulnerability allows an authenticated attacker to perform remote code execution, potentially leading to a total site takeover. It is listed as rated 9.9 out of 10 by the Common Vulnerabilities and Exposures (CVE) organization. WPML Plugin Vulnerability The plugin … Read more
Up to 5 million installations of the LiteSpeed Cache WordPress plugin are vulnerable to an exploit that allows hackers to gain administrator rights and upload malicious files and plugins The vulnerability was first reported to Patchstack, a WordPress security company, which notified the plugin developer and waited until the vulnerability was patched before making a … Read more
If you were to ask me about my superpower, I’d say I’m really good at making money fast. I’m a serial entrepreneur who started my first company when I was 17. I’ve had five ventures and two exits. Until this point, my life strategy has been to build a business, make the money I need, … Read more
Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours? Watch this informative, on-demand webinar, where link building expert Jon Ball reveals the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency. You’ll learn: The … Read more
Here’s the flashy version of my story: Last fall, I posted a Reel to my business’ small Instagram account and backed it with $75 a day in ad spend. Within a week, the Reel had over one million views. Now, less than a year after launching my AI-based healthy eating app, I have an Instagram … Read more
A significant vulnerability has been patched in the Website Builder by SeedProd that has over 900,000 installations. This vulnerability, present in versions up to and including 6.15.21, poses a risk for unauthorized data modification on WordPress sites. Vulnerability Details: Missing Capability Check The vulnerability that was discovered is called a missing capability check within the … Read more
A critical severity vulnerability was discovered and patched in the Better Search Replace plugin for WordPress which has over 1 million active website installs. Successful attacks could lead to arbitrary file deletions, sensitive data retrieval and code execution. Severity Level Of Vulnerability The severity of vulnerabilities are scored on a point system with ratings described … Read more
A significant security vulnerability has been identified and patched in the widely used File Manager plugin for WordPress, affecting over 1 million websites. The vulnerability is rated 8.1 out of 10 in severity and could potentially allow unauthenticated attackers to gain access to sensitive information including data contained in site backups. Unauthenticated Attack Vulnerabilities What … Read more
The popular LiteSpeed WordPress plugin patched a vulnerability that compromised over 4 million websites, allowing hackers to upload malicious scripts. LiteSpeed was notified of the vulnerability two months ago on August 14th and released a patch in October. Cross-Site Scripting (XSS) Vulnerability Wordfence discovered a Cross-Site Scripting (XSS) vulnerability in the LiteSpeed plugin, the most … Read more
🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books … Read more
On July 24, Elon Musk made the surprise announcement that Twitter would be rebranding as ‘X’, with a new logo and brand identity arriving quickly after that announcement. Shortly after, X.com started redirecting (302) to Twitter.com. Any experienced SEO knows how perilous a major site migration can be, and Twitter.com has been accumulating authority for … Read more
