What Makes The Most Engaged YouTube Fans For NCAA Basketball (And Why Should You Care)?

What Makes The Most Engaged YouTube Fans For NCAA Basketball (And Why Should You Care)?

Imagine that you head up digital marketing at Turner Sports or CBS Sports, which have the exclusive rights to license NCAA marks, tickets, and taglines in commercial promotions. Or suppose that your social video agency was just invited to pitch AT&T, Capital One, or Coca-Cola, which are official NCAA corporate champions. And you have an … Read more

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