Google’s “Information Gain” Patent For Ranking Web Pages

Google was recently granted a patent on an information gain score for ranking web pages

Google was recently granted a patent on ranking web pages, which may offer insights into how AI Overviews ranks content. The patent describes a method for ranking pages based on what a user might be interested in next. Contextual Estimation Of Link Information Gain The name of the patent is Contextual Estimation Of Link Information … Read more

Creating Value And Content Across Multiple City And Area Service Pages

Creating Value And Content Across Multiple City And Area Service Pages

For enterprise multi-location businesses, the alignment of your SEO strategy and business strategy is crucial for success. Whether the business is operating a franchise model, a retail chain, or multiple hubs operating as a service area business, your approach to local SEO needs to be tailored to meet your specific goals. It also needs to … Read more

Google Renders All Pages For Search, Including JavaScript-Heavy Sites

Google Renders All Pages For Search, Including JavaScript-Heavy Sites

In a recent episode of Google’s “Search Off The Record” podcast, Zoe Clifford from the rendering team joined Martin Splitt and John Mueller from Search Relations to discuss how Google handles JavaScript-heavy websites. Google affirms that it renders all websites in its search results, even if those sites rely on JavaScript. Rendering Process Explained In … Read more

WordPress Nested Pages Plugin High Severity Vulnerability

Vulnerability in Nested Pages WordPress plugin

The U.S. National Vulnerability Database (NVD) and Wordfence published a security advisory of a high severity Cross Site Request Forgery (CSRF) vulnerability affecting the Nested Pages WordPress plugin affecting up to +100,000 installations. The vulnerability received a Common Vulnerability Scoring System (CVSS) rating of 8.8 on a scale of 1 – 10, with ten representing … Read more

Google: Can 10 Pages Impact Sitewide Rankings?

sitewide ranking drop

Google’s John Mueller answered a question about sitewide impacts on a site with ten pages that lost rankings in the March/April 2024 Core Update then subsequently experienced a sitewide collapse in May. Can 10 Pages Trigger A Sitewide Penalty? The person asking the question on Reddit explained that they had ten pages (out of 20,000 … Read more

Should You Include FAQs On Product Or Category Pages?

Should You Include FAQs On Product Or Category Pages?

This week’s Ask An SEO question comes from Aleksandar, who asks: “Is there a role for product Q&A for a fashion brand, which only sells its own branded products, besides the obvious question on the sales/delivery/return process?” Yes, there is absolutely a role for product Q&A, and for FAQs on collections or categories. This applies … Read more

Elevate Your Social Media Strategy With Facebook Pages Integration

Elevate Your Social Media Strategy With Facebook Pages Integration

Facebook is an important channel for developing a strong brand presence. With over 3 billion monthly active users and a high average disposable income among users aged 25 to 34, Facebook remains unbeatable.   Moreover, the 2023 Q4 Pulse Survey results found that Facebook is the most popular platform for consumers to upload and share content. … Read more

About Us & Contact Pages Not Important?

Google says if About Us pages are important for SEO

Google’s John Mueller answered a question about whether it’s true that adding a “contact page” and/or and “about page” was a good idea because it’s important to Google. Mueller checked around and said why the contact and about us pages were useful. Needs To Convince Company To Add Contact & About Us Pages @jaclynbrandt tweeted … Read more

Google Investigating Local Ad Fraud Affecting Business Pages

Google Investigating Local Ad Fraud Affecting Business Pages

Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after Ben Fisher alerted her to a thread on Google’s support forum detailing the destructive scheme. … Read more

How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters [Webinar]

Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters [Webinar]

As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift. The answer may be simple: it’s time to stop creating content in silos. Watch this on-demand webinar as we unravel the differences between topic clusters and pillar pages, … Read more

Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters [Webinar]

Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters [Webinar]

The world of search is ever-evolving – just when you think you’ve got the hang of it, it changes again. And with AI becoming increasingly influential in shaping search results, it’s more important than ever to make sure your content is competitive. So what can you do to boost your rankings on search engine results … Read more

Why You Need to Create More Landing Pages [Data + Tips]

Why You Need to Create More Landing Pages [Data + Tips]

“I’ve already got some landing pages, so why should you make more?” That sounds almost as crazy as saying the question, “Well I’ve already got some leads, why should I get more?” Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, … Read more

What’s Less Harmful: 301 Redirect or “404 Error Pages”?

What's Less Harmful: 301 Redirect or "404 Error Pages"?

Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how to think about each status code. The question was simple: “What is less harmful: having millions of 404 error pages or millions of 301 redirects, where sold … Read more

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