How To Use Inbound Marketing To Drive Traffic Without Paid Ads
Struggling with expensive ads and inconsistent leads? Learn how I drive 60,000 monthly visitors using inbound marketing. No ads, just traffic and conversions Source link
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How to Learn Excel Online: 21 Free and Paid Resources for Excel Training
Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot of amazing options, both free and paid. Microsoft Excel is a versatile spreadsheet application that’s useful for data entry and storage, budgeting, data analysis, project management, reporting, inventory management, … Read more
PPC And Paid Media Budget Planning Tips for 2025
One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC budget isn’t just about how much you spend. It’s about how strategically you use those resources to grow your business. For small to medium-sized businesses … Read more
16 Essential Paid SEO Tools That Are Worth the Money
SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines 16 paid-for SEO tools that we think you may find are worth the investment, depending on your needs. We’ll highlight key features, discuss use cases, … Read more
16 Essential Paid SEO Tools That Are Worth the Money
SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines 16 paid-for SEO tools that we think you may find are worth the investment, depending on your needs. We’ll highlight key features, discuss use cases, … Read more
Tips For Running Paid Media Campaigns In Highly Regulated Industries
For those of us working within strict industries, managing paid media campaigns involves added layers of work that may not be included in less regulated companies. Healthcare, finance, and political organizations are potential examples here, although many industries have their own quirks both in internal policies and ad platform restrictions. According to EMARKETER, in 2023, … Read more
How To Set Up Your First Paid Search Campaign
Paid search advertising is a powerful way to drive traffic and conversions for your brand. However, setting up your first campaign can feel overwhelming if you’re new to the game. Even if you’re a PPC pro, it can be hard to keep up with all the changes in the interfaces, making it easy to miss … Read more
Zapier's Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He's All-In on Influencer Marketing
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads. (I’m sorry I can’t offer up a more recent fall-inspired album. To be fair, I’m still obsessed with my “Summer 2019” mix.) Keep reading … Read more
How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media
The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get these right, and you’ll create a loyal fanbase that you can count on for repeat orders, high lifetime value, and customer advocacy. Neglect or miscalculate them, … Read more
YouTube Rolls Out Paid Courses To More Channels
YouTube expands course creation feature, allowing more creators to offer paid educational content and unlock new revenue streams. YouTube is expanding course creation to more creators. Courses can be free or paid, offering new monetization options. Features include quizzes, completion badges, and dedicated channel tabs. Source link
What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]
![What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/hubspot-labs-paid-ad-cvr.webp.webp "What We Didn’t Do Boosted Our Paid Ad CVR by")
Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it. So while I’m a little bummed that I don’t get to use my Ouija board, the good news is that you’ve already got … Read more
Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips]
![Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/free-vs-paid-online-community.png "Free vs. Paid Online Communities: Which Is Right for You?")
A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model you choose can have a significant impact on how you end up running your community. This piece will be all about free vs. paid communities — … Read more
Holistic Search Strategies: Attain Superior Growth & ROI With Organic & Paid Tips
Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately. To improve your campaign performance, you need a holistic view of your marketing activities and how they intertwine. This is especially true for organic and paid search strategies. You need to be front and center with your … Read more
The 11 Best Digital Marketing Courses Free & Paid (2024)
A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a starting point. You can build many different specialized career paths, and if you’re just starting your career or seeking to understand digital marketing as a … Read more
Google Analytics Update To Improve Paid Search Attribution
Google has announced an update to the attribution models in Google Analytics 4 (GA4) to improve the accuracy of paid search campaigns. Google plans to roll out adjustments over the next two weeks to address a longstanding issue where conversions originating from paid search were mistakenly attributed to organic search traffic. According to the company’s … Read more
20 Best Social Media Marketing Courses to Take Online [Free & Paid]
![20 Best Social Media Marketing Courses to Take Online [Free & Paid]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/ft-smm.webpkeepProtocol.webp "20 Best Social Media Marketing Courses to Take Online [Free")
Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for social media marketing managers from 2020 to 2030. To help you stand out … Read more
20 Free & Paid Small Business Tools for Any Budget
Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages. I know how overwhelming it can be to choose the … Read more
10 Paid Search & PPC Best Practices for 2020
Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC marketing program, accounts, and campaigns. Revisiting your paid media plan is an opportunity to ensure your strategy aligns with your current goals. Reviewing best practices for pay-per-click is also a great … Read more
