After a three-month hiatus, we’re back! There were lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take for running a PPC campaign?” Account management fees vary greatly; It’s understandable to want a baseline on how much to pay for PPC agencies/consultants. That said, … Read more
Developing a successful search strategy requires a multi-channel, holistic approach. If your organization is running paid and organic search programs independently, you could be missing out on major growth opportunities. With separate SEO and PPC teams, each measuring different KPIs, it becomes more challenging to share important data and insights across departments – which is … Read more
These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions. Source link
So, you’re eager to run Google Ads for your eCommerce business. You took all the critical first-steps to ensure your business is set up for Google Ads success—your brand identity is rock solid, your budget and time expectations are reasonable, your selling proposition is one-of-a-kind. The next step? Making sure your website is ready to … Read more
