If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their journey to conversion. Reflecting on the year, I can tell you that these are some of the most impactful places to spend time and resources … Read more
I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form. Whatever video production tips or techniques you use, your efforts can pay off in a big way. A whopping 88% of … Read more
Google’s Search Central team has released a new video in its “SEO Made Easy” series. In it, Search Advocate Martin Splitt addresses common concerns about duplicate content and provides practical solutions for website owners. Key Takeaways Despite concerns in the SEO community, Google insists that duplicate content doesn’t harm a site’s perceived quality. Splitt states: … Read more
The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of it. Search engines can use web page compressibility to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords, making it useful knowledge for SEO. Although the following research paper demonstrates a successful use … Read more
“An obsession with quality” is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts. As it turns out, quality really does matter. Our master today — Emily Kramer, a marketer, investor, and advisor for B2B growth-stage startups (and MKT1 newsletter creator) — told me her “obsession with … Read more
![How To Get Quality SEO Content Out Of Generative AI [Checklist]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/How-To-Get-Quality-SEO-Content-Out-Of-Generative-AI.jpg "How To Get Quality SEO Content Out Of Generative AI")
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. With its ability to rapidly produce content at scale, generative AI has quickly become a pivotal content creation tool for any brand trying to maximize its visibility, engagement, and performance online. However, while AI significantly reduces the time … Read more
If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on “information that Google has about a business, from across the web, like links, articles, and … Read more
Google introduces Tag Diagnostics tool to help advertisers improve ad measurement accuracy and compliance across its platforms. Google has introduced a new Tag Diagnostics tool. The tool provides enhanced insights into measurement setups and helps identify potential data accuracy issues. Tag Diagnostics is integrated across Google Ads, Tag Manager, and Analytics. Source link
For lead gen marketers, we know it’s not just about generating leads; it’s about attracting the right leads – those that are most likely to convert into valuable customers. Value-based bidding is a strategic approach that allows businesses to focus on optimizing campaigns for conversions that truly matter. We’ve seen value-based bidding work for online … Read more
Google’s Martin Splitt answered a question about whether internal nofollow links and noindex meta robots directives send the wrong signal to Google that the website is low quality. Nofollow Link Attribute The nofollow link attribute came about as a standard created by Google, Yahoo and Microsoft that publishers can use to signal that a link … Read more
Image Credit: Lyna ™ Two trends have impacted how Google goes about indexing. While the open web has shrunk, Google needs to crawl through big content platforms like YouTube, Reddit, and TikTok, which are often built on “complex” JS frameworks, to find new content. At the same time, AI is changing the underlying dynamics of … Read more
How does Google know if its search results are improving? As Google rolls out algorithm updates and claims to reduce “unhelpful” content, many wonder about the true impact of these changes. In an episode of Google’s Search Off The Record podcast, Google Search Directer, Product Management, Elizabeth Tucker discusses how Google measures search quality. This … Read more
DeepL, the makers of the DeepL Translator, announced a new product called DeepL Write, an AI real-time editor that is powered by their own Large Language Model (LLM) that improves content at the draft stage, preserving the tone and voice of the writer. Unlike many other AI writing tools, DeepL Write is not a content … Read more
In a recent video, Google’s Gary Illyes, a search team engineer, shared details about how the search engine assesses webpage quality during indexing. This information is timely, as Google has steadily raised the bar for “quality” content. Quality: A Key Factor in Indexing & Crawling Frequency Illyes described the indexing stage, which involves analyzing a … Read more
Google has updated its “Search Quality Evaluator Guidelines,” a comprehensive 170-page document that serves as a framework for quality raters to assess websites effectively. The update on follows the search engine’s latest Core and Spam updates. Insights Into Trustworthiness The updated guidelines provide valuable insights into how Google determines the trustworthiness of webpages and websites. … Read more
Google is paying small publishers to use their AI platform to rewrite the content published on news sites that are targeted by Google’s platform for largescale content parasitism. People on Twitter express unfavorable opinions about it. Google is paying small independent publishers to use a generative AI platform that targets the content of other news … Read more
There’s been a significant amount of speculation about the motives behind Google’s firing of Appen, the company that provides Search Quality Raters, with many expressing this may be the dawn of a new era of AI search quality raters. The facts however are clear about the meaning behind these recent events. There are two ideas … Read more
Appen announced that its services with Google will end on March 19, 2024. The company provided search engine evaluations/quality raters. Google terminated its contract with Appen, ending its services with the company on March 19, 2024. The company has assisted Google with search engine evaluations and quality ratings. Google’s contract made up 26% of the … Read more
