The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. This forces managers to continually update their process for finding and retaining the best marketing talent. I’ve been a remote digital marketer for years … Read more
It’s officially the holiday season. If 70% of your workforce is remote, like we are at HubSpot, that means it’s time to come up with a few virtual holiday party ideas for your team. Let’s face it — traditional in-person holiday parties were arguably easier to plan. Just order some festive food and drinks to … Read more
My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work. Since then, I’ve worked with several other companies across multiple time zones and, as a result, experienced everything remote … Read more
The advancement of technology and video interviewing software has drastically altered the way we recruit and assess top talent remotely. Various factors, from the pandemic to Millennials‘ desire for a better work-life balance, have led to businesses worldwide adopting the work-from-home model. This model has proven to be highly productive yet requires careful implementation. When … Read more
Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle. Remote work poses different … Read more
With so many years of being remote, we’ve experimented with communication a lot. One conversation that often comes up for remote companies is asynchronous (async) communication. Async just means that a discussion happens when it is convenient for participants. For example, if I record a Loom video for a teammate in another time zone, they … Read more
We’ve been writing and publishing Buffer’s State of Remote Work report for six years now, and we’ve learned a lot about the trends, benefits, and struggles of remote workers along the way. This year, after releasing the report, we had several people comment that they wondered what the results would be like for only people … Read more
Many companies have recently enacted remote work policies, but at Buffer, we’ve been fully remote since our 2010 inception. While we experimented with a San Francisco office briefly, we’re committed to being a 100 percent remote and distributed team because of the many benefits we’ve found, including a happier team, more flexibility, and increased productivity. … Read more
Working from home offers many benefits. You will be able to spend more time with family, which will give you a better work-life balance. You don’t have to commute to work, which will save you a lot of time. In the US, the average one-way commute time is 26 minutes. This means those who are … Read more
As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. As they say, clear is kind. So we aim to be clear in our communication with each other across the team, and clear as a company … Read more
So, you’ve likely figured out that remote work is here to stay, which means a whole set of different considerations when getting set up. In the first part of this series on how to build a remote SEO team, we looked into the structure of successful remote teams. Now, let’s explore the legal considerations and … Read more
As the first pandemic lockdowns went into effect, many companies scrambled to find a way to make remote working possible. When lockdowns lifted, a lot of these companies decided that the way of “office-first” working patterns was no longer necessary, especially in the digital marketing industry. Agency owners realized the cost savings in giving up … Read more
Numerous resources talk about how to keep remote employees engaged — and that’s hundreds more than there were before much of the global workforce went remote in 2020. In 2018, I shared a few of our People team initiatives focused on internal community-building, but a lot has changed in four years, and we have new … Read more
Want to open your hiring up to the largest network of job candidates? Hire remote workers. While this was once a trendy perk, it’s now become a recruitment prerequisite. 97% of modern-day workers want some level of remote capacity, and 58% of respondents to a FlexJobs survey said they’d quit their current job if remote … Read more
Remote work is the future. Yes, employees will eventually return to offices, but the workforce will never be the same. You can applaud (or blame) the pandemic to some extent for this movement, but the remote trend was already on the up and up before COVID-19. However, managing remote teams isn’t something they teach you … Read more
When you think of an office, you’re probably picturing something like this: Or if you’re feeling fancy (and worth billions of dollars) like Google is, so you’re thinking something like this: These days you can even think of an office as a rented, shared space like WeWork: Thanks to 2021, more offices than ever before … Read more
