12 GA4 Expectations You Need To Have As It Replaces Universal Analytics

12 GA4 Expectations You Need To Have As It Replaces Universal Analytics

Plenty has been said and written about Google Analytics 4 (GA4), but one overlooked message is one about expectations. Marketers used to the legacy Google Analytics Universal platform for most of the past decade need to adjust. Their lives would be easier if the right expectations were set. I recently had the privilege of discussing … Read more

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