Have you ever run a customer survey only to be disappointed by the results? And it wasn’t because the feedback told you something about your brand you didn’t want to hear… but rather, because it didn’t tell you anything at all? Your hope for the survey was to gain insight on customer behavior. Insight you … Read more
Over 200 million people trust their websites to Wix. That’s a lot of people creating a lot of websites and putting up a lot of web content. And that’s why it’s really important to talk about some of the ins and outs of doing SEO on a Wix site. While I could write a generic … Read more
Every time someone enters a query into Google, the search engine applies a complicated equation to discover precisely what the searcher is looking for. All sorts of factors are included in this predictive algorithm, but one of the important ones is the searcher’s location. Google has been very clear about the emphasis it puts on … Read more
Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results. The video began by highlighting three key elements that help ecommerce product pages stand out: Images help site visitors understand products Star ratings increase trust Pricing and availability helps shoppers choose between sellers … Read more
It’s almost a standard question: SEO clients want to know how quickly they’ll see results from link-building efforts. They want positive change as soon as possible and it makes sense – a lot of time, work, and money go into building quality links. Realistically, though, it can take 3 to 12 months to see any … Read more
Google Search is constantly evolving to serve more useful results to searchers. One of the more recent figures we have states that Google conducted 4,887 launches, 17,523 live traffic experiments, 383,605 search quality tests, and 62,937 side-by-side experiments to improve the results search engine users received in a single year. The results of rigorous testing … Read more
Extracting the search results into a spreadsheet is a seemingly straightforward thing. However, because of limitations on automated queries placed by Google and other search engines, it can become prohibitive to scrape the SERPs. Compounding this issue is the fact that there aren’t many tools that can do this in an easy manner that results … Read more
Google Search Central updated a section of the developer support page that offers tips on how to control the site title that Google uses in the search results. The new section is about troubleshooting title tags in order to identify why Google may be changing the title links. Title Link The support page defines the … Read more
Bill Slawski recently called attention to a patent that describes a way to apply generic ratings to content as part of a process of modifying search results. The patent applies to search results, media content, books, websites and games and describes a way to show modified search results where some of the results are blocked … Read more
Organization schema structured data is useful to have on a website because it communicates important information to Google that can then be used to present an organization’s data in the search results in an attractive manner. This is why implementing organization structured data correctly is important. Structure Data Types And Properties Before we get into … Read more
John Mueller answered a question about why a site that ranked for one keyword phrase didn’t rank for what they said was a synonym for the same phrase. John answered the question in general terms, explaining how what’s important is the full context of the search query. Synonyms and Search Results Before Google Hummingbird Google … Read more
Google’s John Mueller received feedback about a bug in how Search Console validates rich results. Google will drop images from rich results because of an error in how a CDN that hosts the images handles a request for a non-existent robots.txt. The bug that was discovered was in how search console and Google’s rich results … Read more
Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. This was stated in latest Search Off The Record podcast episode by Google Product Manager Danielle Marshak, who oversees videos in search results. Marshak is joined by Gary Illyes and Lizzi … Read more
There has never been a better time in the history of the world to have an ecommerce business. Yes, that’s a bold statement. But it’s a proven fact that more people are buying more things more often than at any other time. Globally, the confidence and comfort levels of making purchases online are soaring. The … Read more
