I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. And I think there is great value in tracking yours for a number of obvious reasons. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email … Read more
Google introduces Search Console feature for online stores to easily manage shipping and return policies. Google now allows online stores to manage shipping and return policies via Search Console. This simplifies providing vital information to customers. The feature can potentially boost sales for retailers. Source link
![Return to Office? How Employees Are Feeling in 2024 [Data from 700+ Consumers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/return-to-office_featured.webpkeepProtocol.webp "Return to Office? How Employees Are Feeling in 2024 [Data")
I saw a pretty compelling statistic recently: Before the pandemic, just 8% of companies offered flexible work policies. After the fact, nearly two thirds (62%) have implemented some level of flex work. Fast forward to today, and many companies (like Tesla and Goldman Sachs) have asked workers to return to office full-time. I always assumed … Read more
The world of business at the start of the 21st century is vastly different to that of 30 years ago, especially given the evolution of the Internet as a communication medium while the digital landscape has become more competitive over the last few decades. Indeed, businesses are constantly trying to maximize the return on investment … Read more
Google is expanding the visibility of shipping and returns information for merchant websites in search results. To help online retailers optimize this feature, Google is improving the Shopping report in Search Console and adding new tools for monitoring and correcting structured data. Shipping Information Becoming More Important For Shoppers Customers want to know the total … Read more
