Google has released its annual “Year in Search” report, highlighting the top trending searches, news, people, entertainment, and more that captured the world’s attention in 2024. Based on Google search data, the report offers a glimpse into the topics, events, and figures that defined the year. Here’s an overview of top trending searches worldwide and … Read more
An analysis of 140,000 sites hosted on managed WordPress host Kinsta revealed the WordPress plugins that users judge to be the best. These findings highlight how publishers prioritize performance, SEO, and user experience. 10. Schema.org Structured Data – Schema Pro – 1.75% Adding structured data is critical for SEO and in general for making it … Read more
LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn. 81% of B2B ad campaigns fail to achieve both attention capture and brand recall. Humorous content generates 65% higher engagement rates on LinkedIn. Source link
Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report from Advanced Web Ranking. This report compares Q3 data to the previous quarter. It shows how CTRs can vary and what that means for website traffic. Key Findings: Branded searches on mobile saw a 1.07 percentage point … Read more
How does Google know if its search results are improving? As Google rolls out algorithm updates and claims to reduce “unhelpful” content, many wonder about the true impact of these changes. In an episode of Google’s Search Off The Record podcast, Google Search Directer, Product Management, Elizabeth Tucker discusses how Google measures search quality. This … Read more
Google revealed details of two new crawlers that are optimized for scraping image and video content for “research and development” purposes. Although the documentation doesn’t explicitly say so, it’s presumed that there is no impact in ranking should publishers decide to block the new crawlers. It should be noted that the data scraped by these … Read more
Website loading times are gradually improving, but a new study shows significant variance in performance across sites and geographic regions. The study from web monitoring company DebugBear examined data from Google’s Chrome User Experience Report (CrUX), which collects real-world metrics across millions of websites. “The average website takes 1.3 seconds to load the main page … Read more
A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search traffic. These findings include: When an SGE box is expanded, the top organic result drops by over 1,200 pixels on average, significantly reducing visibility. 62% … Read more
New Google case study shows how Search Console APIs allows data to be reviewed and manipulated within a CMS or a proprietary SEO dashboard. While the article is a case study, a call to action at the end of the article reveals how Google is using APIs to transform search console from a SaaS to … Read more
Duda released survey results that shows digital agencies are looking forward to greater adoption of AI in 2024. The survey of over 200 digital agency leaders shows that they anticipate an increase in AI-driven savings, particularly with content-related abilities of AI but the results also indicate a concern about keeping up with the pace of … Read more
With the holiday season fast approaching, Google has released data to help people navigate traffic and crowds more efficiently. Analyzing trends from last year’s holidays, Google published a blog post highlighting the optimal times to travel, shop, and run errands. “Whether you’re hitting the road early or heading out on Thanksgiving day, we looked at … Read more
As the holiday shopping season kicks off, Google has released new data and tools offering valuable insights for search marketers looking to connect consumers with top gifts and deals. The company published its annual Holiday 100 list, highlighting the 100 trending product searches. Additionally, Google launched a holiday deals hub to aggregate discounts in one … Read more
LinkedIn has developed a new AI image detector that is claimed to be able to catch 99.6% of fake profile images, with a 1% false positive rate. According to anecdotal evidence, their new detector actually works. Fake LinkedIn Profiles There are many reasons why people create fake LinkedIn profiles. For some members of the affiliate … Read more
In the world of advertising, marketers are constantly searching for innovative ways to engage their target audience and maximize the impact of their campaigns. The rise of social media has provided a powerful platform for reaching and interacting with consumers, but recent research in neuroscience suggests that combining social media campaigns with “digital out-of-home” (DOOH) … Read more
Google published an AI Policy Agenda paper that outlines a vision for responsible deployment of AI and suggestions for how governments should regulate and encourage the industry. Google AI Policy Agenda Google announced the publication of an AI policy agenda with suggestions for responsible AI development and regulations. The paper notes that government AI policies … Read more
Google published a blog post that shared that they updated their machine learning systems in order to catch and remove more fake reviews, fake business listings and fraudulent contributed images and videos. The automated systems and human review teams removed over 200 million photos, 7 million videos and blocked or removed over 115 million reviews, … Read more
Meta published a whitepaper containing the results of a study of 500 landing page experiences. The research provides insights that can help design better landing pages that convert at a higher rate and provide better user experiences that translates into repeat customers and referrals. A yoga company reported a 13% increase in sales by following … Read more
Facebook released it’s quarterly Widely Viewed Content Report. The report shows what kinds of content users shared the most, giving an idea of the kind of content that does well in Facebook’s algorithm. Most Facebook Content Does Not Link Out Getting traffic from Facebook seems to not be what it used to be. Views from … Read more
