![6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/person-shares-data-with-brand.pngkeepProtocol.png "6 Ways to Earn Trust From Consumers Who Share Data")
In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out, just 29% of consumers say they trust brands with their data. While businesses should want the data of … Read more
How do you create stand-out marketing when budgets tighten and attention shrinks? Innovative emails. Email marketing is a reliable investment with an average ROI of $36 for every $1 spent. Yet subscribers (and email teams!) grow bored of the same old strategies, and your team has to adapt to changing expectations and demands. 4 email … Read more
Online advertising is booming. But, when you’re launching digital campaigns, you want to be sure you’re maximizing your efforts — and your profits — by boosting your ad’s impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as … Read more
External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy … Read more
We’re back this Women’s Day with even more tips and advice from women in the SEO industry on how to know your worth – and command it. This piece was originally published in 2021. Now, another year into a global pandemic and amid ongoing socioeconomic unrest the world over, our experts have more to share. … Read more
This International Women’s Day, diversity, equity and inclusion (DEI) are top of mind. Why? Well, women are expected to make up 47.2% of the workforce by 2024. Yet even still, the gender pay gap still has a long way to go. Women’s wages were only 82.6% of the average man’s as of Q1 2021, according … Read more
