When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. While we may agonize over subject lines, CTAs (call-to-action), and segmentation or personalization, there are some things we often forget: Email file size and email load times. And while they may have similarities, they … Read more
If you’re not using social media to grow your brand awareness, improve brand sentiment, and build a community of loyal followers, you should be. With more social platforms popping up every month, there are more ways than ever to connect with your customers and prospects via engaging content. But before you start posting at will, … Read more
As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you’re facing the pressure to grow revenue through marketing while keeping headcount to a minimum, you’re in luck. We’ve cracked the code on how to structure a high-performing marketing team, and now, I’m going … Read more
![10 Facebook Cover Photo Size & Design Best Practices [Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/facebook-cover-photo-size.jpgkeepProtocol.jpeg "10 Facebook Cover Photo Size & Design Best Practices [Templates]")
When people arrive on your Facebook page, where do you think they’ll look first? It takes up almost a quarter of the screen on most desktop browsers. That’s right — it’s your Facebook cover photo. The cover photo for your Facebook business page sets the tone for visitors. In this post, you’ll learn Facebook cover … Read more
Do you remember your first A/B test you ran? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job. There were some aspects of A/B testing I still remembered — for instance, I knew you need … Read more
