Finding the right product market fit for your startup or small business sometimes feels like trying to discover the holy grail. But I’ve learned that market fit is less of a magical moment and more about a journey of clarity. Life After Me is a new Dutch startup that I launched in September 2020. We … Read more
Today’s Ask an SEO question comes from Aswin from Silver Spring, USA, who asks: “Hi, I am a beginner SEO with basic knowledge. I am doing SEO for a startup car rentals company. I thought I should start with off-page SEO rather than on-page and started trying to acquire backlinks. However because the company is … Read more
Money. Every business needs it. Where your capital comes from determines who controls your business. Bootstrapping is the process of self-financing a business whether you’re in the seed capital phase (when you’re getting your business off the ground) or the customer-funded stage (when you’re using profits to finance the continued growth of your business). Bootstrapping … Read more
Recently the New York Times reported how Amazon was flooding the market with new logos and brands. Essentially, Amazon finds cheap manufacturers to produce goods and matches them with sellers that will brand and sell the products on Amazon‘s marketplace. The strategy is to flood the market in a category, leverage the Prime listing, and move on.…
