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Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]

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Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]

These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,400 … Read more

Is Threads losing steam? [New Research]

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Is Threads losing steam? [New Research]

Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. It grew five times faster than ChatGPT, the previous record holder for the fastest-growing app. Its initial spike in popularity reportedly caused a drop in Twitter’s (now X) traffic—it was an exciting app for consumers to try … Read more

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