When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. I’ve become so accustomed to the wide accessibility of information on the Internet that I’m willing to do anything to maintain that … Read more
Since I began doing SEO in 2012, my biggest dream has been to work as an independent SEO consultant. However, it was not until a decade later that I was able to realize my dream. It wasn’t an easy journey, and I made plenty of mistakes along the way. If only I had known then … Read more
For most businesses, the difference between success and failure often hinges on the quality of their team. The right professionals bring a diverse set of skills, experiences, and perspectives that can propel your business forward, navigate challenges, and seize opportunities. Whether you’re launching a startup or steering an established company, understanding which talents to onboard … Read more
Digital marketing is a never-ending set of processes, and so is Facebook marketing. Different industries leverage it to take their brands to the next level. However, for the eyewear industry, Facebook marketing has various advantages. This form of social marketing comes with its fair share of benefits. It also provides a direct connection with consumers … Read more
First impressions matter, especially in a niche where e-commerce websites are competing closely for the attention of online buyers. That’s something you’ll want to remember if you’re setting up the stage for the release of a new product line. Every new lineup that you launch presents you with an opportunity to reintroduce your customers to … Read more
SEO is just as essential as ever in building a powerful marketing strategy. And as the industry continues to evolve, the competition for SEO jobs is heating up. As more newcomers enter the SEO field – and as that field continues to be transformed by emerging technologies – jobs are becoming harder to come by. … Read more
As a search engine optimization specialist, you already know the importance of content that answers query intent. But what happens when an internet user doesn’t know what information they need? Google took it upon itself to solve this with the release of Google Discover, first seen in 2018. Known as Google Feed until 2018, Discover … Read more
There’s no doubt that local marketing is becoming increasingly more competitive. To outpace competitors and engage with local customers, especially when you’re a national brand, it helps to incorporate a more well-rounded approach to marketing across search, social, and reputation management. Today, even brands that operate locally are expected to provide local information on SERPs … Read more
Do you remember when you were introduced to long-division in grade school? You found yourself needing multiple steps to solve a single problem. It probably seemed like a very daunting and impossible task before your math teacher showed you a hack that broke down your seemingly endless series of steps into only a few. The … Read more
Are you looking to create an SEO strategy for your business? Don’t know where to start? Creating and executing your first SEO strategy can seem daunting and complicated. But, with the right resources, businesses of any size can see the growth they are looking for. On August 10, I moderated a webinar by Matt Salzl, … Read more
The origin story of my business will be familiar to so many entrepreneurs: I was tired of my full-time job and had an idea I just couldn’t let go of. At the time, I was working for a design firm and was frustrated that everything we were selling was so expensive. I had a vision … Read more
