Entrepreneurs Swear by This Product Launch Formula. Here’s How It Works

Product launch formula

PLF, or Product Launch Formula, is the brainchild of multimillionaire Jeff Walker. His approach hinges on sending high-value videos to your audience in the lead up to the actual launch, and it’s spread like wildfire. PLF consists of four phases: Pre-Pre Launch, Pre-Launch, Launch, and Post-Launch. Pre-Pre Launch is for building the email list using … Read more

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