Technology Archives

Google Introduces New Data Privacy Technology for Advertisers

September 12, 2024 by Matt G. Southern

Google has announced a new technology called “confidential matching” to enhance data privacy for advertisers. Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter privacy controls. The system employs Trusted Execution Environments (TEEs), a combination of hardware and software that isolates data during processing. According … Read more

How to Build a Marketing Technology (Martech) Stack That'll Grow With You

April 6, 2024 by admin

What will your marketing team look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need? There are a lot of potential questions you can ask about the future of your business, but there is one certainty: you’ll deal with … Read more

Navigating The Intersections Of Technology And Human Interaction In AI, User Experience, And SEO

March 18, 2024 by Jenn Mathews

Gone are the days when AI was merely a distant concept. Today, AI has already been integrated into our daily lives through various applications and services, transforming how we interact with digital platforms. A few years ago, AI operated silently behind the scenes, facilitating data processing and optimization for large services. However, starting in 2023, … Read more

The Impact Of 5G Technology On Mobile SEO Strategies

February 29, 2024 by Adam Heitzman

The ongoing rollout of 5G wireless technology across the world brings mobile users much faster data speeds, highly reliable connectivity, and more widespread cellular coverage. By 2028, the number of 5G subscriptions in North America is expected to reach 406 million. But what does the rapid expansion of 5G mean for mobile SEO? And what … Read more

Google's Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better

February 14, 2024 by admin

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are … Read more

5 PPC Tips For Technology Companies

September 22, 2023 by Brooke Osmundson

More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With many different campaign types available in Google and Microsoft Ads, a sophisticated PPC program can support potential buyers in every part of their journey. However, competitive keywords in certain … Read more

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