Remember when “Just Google it” was the solution to all your search needs? Unfortunately, those days are changing fast. While Google remains the king of search, the ground beneath its feet is shifting as brands, marketers, and end users are noticing that there are some new sheriffs in town. The search ecosystem that puts all … Read more
After digging into millions of posts sent through Buffer, we’ve pinpointed the best time to post on all major social platforms for maximum engagement and reach — LinkedIn included. Discovering the best time to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening … Read more
If you’ve followed Buffer for a while, then you know we have a few uncommon approaches to teammate benefits and compensation. The example I’ll dig into today is our “Dependent Grant,” which we launched in 2016. Our Dependent Grant is separate benefit, outside of salary, that we grant teammates who are taking care of and … Read more
Ad scheduling is a fundamental setting in Google Ads and Microsoft Ads, but when managing campaigns across multiple time zones, it becomes more complex. Standard scheduling tactics may not cut it if you’re advertising internationally or running campaigns across regions with different peak engagement times. Poorly timed ads can lead to wasted budget, lower conversion … Read more
Lalindra from Ontario asks: “Does the dwell time and user engagement after clicking on Google Ads impact search engine rankings? If yes, since when has this been in effect?” That is a really good question! It goes along the common myth of PPC impacting SEO, where the more you spend, the better your SEO is. … Read more
![I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/pert-1-20250213-8082845.webp.webp "I Took a Deep Dive Into PERT to Create More")
As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, it’s not only my own time … Read more
Running a business is not easy, sometimes it feels like you’re constantly balancing on a tightrope with cash flow issues, competitors, declining sales and decreasing customer engagement trying to knock you off at every opportunity. Sound familiar? It might be time to consider pivoting your business model. How do you know when it’s time to … Read more
![How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/AI-reporting-1-20241021-8635550.webp.webp "How Marketers Save Time and Make Data-Backed Decisions with AI")
Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. This process is overwhelming, time-consuming, and riddled with challenges. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can … Read more
Google CEO Sundar Pichai finally took action and made significant leadership changes. Prabhakar Raghavan, who ran Google Search, Ads, Commerce, Geo, Assistant, and Payments, now reports to Pichai as Chief Technologist and hands the Search reins over to Nick Fox. Pichai announced, “He’ll return to his computer science roots and take on the role of … Read more
This post was sponsored by Wix. The opinions expressed in this article are the sponsor’s own. SEO courses seem to be everywhere. In that sense, they’ve become a dime a dozen. That’s generally because they’re both a lead magnet and a solution to a real problem. To the latter, SEO isn’t an exact science, and … Read more
There are many factors to consider when it comes to posting on Instagram — but the one that often feels like a make-or-break decision is what time to post your content. It’s a fair concern — the last thing you want is to spend the time and resources needed to create a showstopper piece of … Read more
While it’s always a good time to watch TikToks — the average viewer streams 24 hours of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike. After … Read more
Ever find yourself staring at your to-do list, completely overwhelmed? As a business owner, there are often 1,000 things that need to be done yesterday and 1,000 more that need to be done today. Or it can certainly feel that way at times! In this article, I will discuss the importance of time management, as … Read more
If there’s one thing that can make or break a business, it’s how long a customer gets left on read. When a customer reaches out for help or simply has a question, long wait times can quickly impact your business’s bottom line. According to The 2022 Sprout Social Index™, 36% of consumers will share a … Read more
Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion! Source link
Customers hate to wait—and the stakes are high when it comes to customer service. In today’s fast-paced digital environment, a brand’s social media response time is critical to building long-lasting customer relationships. Swift responses show your commitment to your customers, and this results in stronger brand satisfaction, loyalty and reputation. But many brands struggle to … Read more
There is no better time for organizations to prioritize Schema Markup. Why is that so, you might ask? First of all, Schema Markup (aka structured data) is not new. Google has been awarding sites that implement structured data with rich results. If you haven’t taken advantage of rich results in search, it’s time to gain … Read more
Remember the first time you noticed Google’s logo change into an entertaining piece of craftsmanship? For me, it was back in my awkward middle school days. My friends and I thought it was quirky, cute, and pretty darn amusing. Each day, the plot thickened as the next phase of the story unfolded (edge-of-your-seat stuff, I … Read more
