Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Wouldn’t you like to have that skill? There’s good news here: It’s only partly skill. The rest is just technique — … Read more
As digital marketers and brands everywhere struggle for user attention online, the headline is perhaps one of the most important tools at our disposal. And though crafting a perfect headline might sound easy, there are many considerations that go into getting it right. To help your content creation, we’ll uncover the secrets of writing headlines … Read more
In today’s data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. Why building the right strategy will … Read more
In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at an event. So we’ve spoken to experts across several industries who shared some presentation tips that can help you overcome the fear of public speaking, which affects 75% of the … Read more
![How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/19_What-is-a-Marketing-Plan-How-to-Write-One-Examples.pngkeepProtocol.png "How to Run a Marketing Campaign on a Tight Budget")
Many of us have been there with the cup of noodles diet when money is tight. Sometimes, marketing teams also run into tight budgets. But that doesn’t mean you should stop your operations. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. … Read more
From logos, posters, magazines, product packaging, and ads, we see graphic design at work every day. It’s an industry that’s always in demand. Why? Because brands always need designers, whether it’s to create branding assets or design an upcoming event flyer. If it’s an industry you’re interested in, discover the tips you can use today … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Do you want a website that ranks high in Google and converts well? Making sure your pages load quickly is important to providing a good user experience. And the three Core Web Vitals metrics that Google introduced have been … Read more
Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine … Read more
A discussion on Reddit involving Google Search Advocate John Mueller offers guidance on optimizing website performance and highlights the challenges of improving scores on Google’s PageSpeed Insights (PSI) tool. In a recent thread, a user asked for guidance after significantly reducing image and video file sizes did not lead to better PSI scores as expected. … Read more
![11 Skills You Need in the AI Era [Data + Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/aiskills.webpkeepProtocol.webp "11 Skills You Need in the AI Era [Data +")
“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular … Read more
Machine learning, a subset of AI, is a powerful tool that’s rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it’s still far from perfect. … Read more
Learn how to build and sustain a strong online presence in 2024 with these actionable tips. Discover strategies to enhance your authority, create valuable content, and optimize your SEO efforts for long-term success. Source link
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! social media has changed, and still is changing, public relations. Some companies might overlook social media’s importance and use it as an afterthought, but fully 77% of customers will choose a brand over its competitor … Read more
Happy Small Business Month to the 1.19 million small-to-medium enterprises (SMEs) in Canada! You employ 10.7 million Canadians (88.1% of the private labor force) and contribute to 50.4% of the gross domestic product (GDP). Your numbers, percentages, and contributions outweigh those of large businesses in many ways, meaning that Canadian SMEs have awesome collective power … Read more
![How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Untitled-design-39.jpgkeepProtocol.jpeg "How to Start a YouTube Channel [Expert Tips + 30")
Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people. To help inspire you, we found 30 popular YouTube categories that you can start a channel … Read more
“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.” This advice comes from Terri Johnson, Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW). Johnson’s team … Read more
![How to Create a How-to Guide: 21 Tips [+Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Untitled-design-22-3.jpgkeepProtocol.jpeg "How to Create a How-to Guide: 21 Tips [+Examples]")
The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I’ve had my fair share of experiences writing how-to guides for HubSpot over the years. Some of my favorites include How to Give a Persuasive Presentation, How to Develop a Content Strategy: A Start-to-Finish Guide, and How to … Read more
If you’ve ever written a blog post before, you know how much time it can take. From topic selection and gathering research to writing the post and pressing “Publish,” the process often demands hours. That‘s why, if your post doesn’t earn the traffic you expected, it can be a major letdown. Fortunately, there’s a way … Read more
