Google has announced an expansion of its Travel Feeds feature for Search Ads. This update allows hotel advertisers to directly include more detailed information from their feeds in search results. A Google support page reads: “When you link your Hotel Center to Google Ads, Google will automatically enrich existing Search ad formats with prices, images, … Read more
Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators. However, if approached properly, the growth of Google Travel represents an opportunity for those who adjust their strategy. SEO expert Lily Ray shared the Google Travel graph below on a … Read more
Google announced updates to its Maps and Search products on Monday aimed at helping users find and choose more sustainable transportation options over gas-powered vehicles. James Byers, Google Search’s Group Product Manager, states: “When it comes to traveling and commuting, we want people to have the right information to make more sustainable choices.” Eco-Friendly Route … Read more
The advice of producing content that aligns with Google’s E-E-A-T guidelines is universal amongst SEO professionals, but guidance on how to achieve this is few and far between. During the Helpful Content Update of September 2023, many travel websites were impacted. I ran a small study of more than 100 travel websites, and found that … Read more
Explore the journey of a small travel blog’s rise to topical authority in this case study. Source link
Google Maps gets holiday travel boost with smarter transit, group planning, and community engagement features. Google Maps is updating transit directions to recommend smarter routes. New tools will allow for easier group trip planning on Maps. Users can now react to Maps content with emojis. Source link
With the holiday season fast approaching, Google has released data to help people navigate traffic and crowds more efficiently. Analyzing trends from last year’s holidays, Google published a blog post highlighting the optimal times to travel, shop, and run errands. “Whether you’re hitting the road early or heading out on Thanksgiving day, we looked at … Read more
The polls are in, and social media has officially changed travel as we knew it. This is only natural, as social media has practically taken over so much of our lives over the past decade. From humble beginnings, with forums and message boards, to Myspace, and now TikTok and Instagram, among many others, taking the … Read more
Travel vlogging is a lucrative career option for those who love to explore and tell stories. Due to the growth of social media platforms like YouTube and Instagram, travel vlogging has become a popular option for those who want to document their adventures and share them with the world. Travel vloggers make money by recording … Read more
Machine learning has recently taken center stage in the tourism sector. Its capacity to analyze massive quantities of data and deliver individualized suggestions has transformed travel software development firms. Discover the secrets to gaining a competitive edge in travel software development with the help of machine learning consulting services. This article delves into the many … Read more
Travel has always been a fundamental part of my life. A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage. So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal. In October of … Read more
Less than five years ago, starting a blog was a huge marketing focus in the travel community. Not only did the SEO bonuses have a lot of appeal, but travel blogging was also an incredibly popular format that promised a large target audience if you found the right niche. While the majority of travel blogs … Read more
