Google Search’s market share in the UK weakened this year, with user reach dropping to 83% from 86%, according to Ofcom’s Online Nation report. This decline comes as concerns grow over AI-powered search results, with only 18% of users confident in their accuracy. The Rise & Fall of AI Search Adoption Microsoft’s Bing gained popularity … Read more
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming soon. Advertisers can implement this by setting up … Read more
Google Analytics 4 (GA4) users report data collection issues affecting websites globally, with many experiencing up to 50% drops in reported traffic since November 13. The problem has sparked discussions across Google’s support forums and social media platforms. Key Issues Multiple website owners have documented discrepancies between GA4 reports and actual traffic levels. While GA4 … Read more
Matt Mullenweg posted on WordPress.org that WP Engine users have been granted a reprieve from the block on the WordPress plugin and theme repository until October 1st, allowing them to access updates as usual. WordPress Versus WP Engine Matt Mullenweg and popular web host WP Engine have been locked in a conflict for the past … Read more
Cybersecurity researchers are warning people over a troubling rise in “malvertising”—the use of online ads to deploy malware, phishing scams, and other attacks. A report from Malwarebytes found that malvertising incidents in the U.S. surged 42% last fall. The prime target? Unsuspecting users conducting searches on Google. Jérôme Segura, senior director of research at Malwarebytes, … Read more
Three things are inevitable in life: death, taxes, and change. Apple’s Mail Privacy Protection (MPP) falls into that third category. What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. One such thing is leveraging the clients and devices that … Read more
Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into the main results for shopping queries in e-commerce shifts. The result is a marketplace that looks more like Amazon than web search results. SERP features and query refinements play a … Read more
According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite these shifts, both platforms maintain a stable core user base. Facebook’s Gen Z Renaissance Facebook’s seeing unexpected Gen Z growth despite overall decline. U.S. Gen Z users are projected to … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Perplexity’s strategy behind its new Pages feature created a deep rift with publishers, but the reaction seems blown out of proportion. It’s much more interesting as a case study for user-directed AI content (UDC instead of UGC). Perplexity Pages allows users to “create beautifully designed, comprehensive articles on … Read more
It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google’s … Read more
Ensuring your website reaches as broad an audience as possible isn’t just about amplifying your search visibility – it’s also about making sure your site can be used by everyone, irrespective of their disabilities. In this post, we’ll explore the relationship between web accessibility and SEO performance and explain some best practices for ensuring your … Read more
Are you trying to make your system work in the perfect way while meeting your needs with ease? Ensure that you follow the perfect solution from your endpoints. Keep things in perfect shape that can assist you in meeting your needs with ease. It does not matter if you are new to the computers. All … Read more
I don’t see ranking factors anymore. All I see is user satisfaction. A series of tweets from Danny Sullivan, search liaison at Google, about doing things for Google vs. users set the SEO scene on fire. The main point: Focus on users, not Google. Screenshot from X (Twitter), March 2024 (Image Credit: Kevin Indig) Every … Read more
Google launches AI assistant Gemini for Workspace, available in 2 pricing tiers for business and enterprise. Google rebranded its AI assistant Duet as Gemini and made it more widely available. Gemini allows natural conversations to generate ideas, summaries, and more for Workspace users. Google launched Gemini Business and Gemini Enterprise pricing plans for small teams … Read more
Google has officially retired the “cached” link feature that allowed users to access archived backups of websites. The cached links were a longtime staple of Google Search, functioning as a way to view unavailable or changed webpages. “It was meant for helping people access pages when way back, you often couldn’t depend on a page … Read more
Meta has announced a change in policy for users in Europe. The company plans to give users more options to control how they use Instagram and Facebook in countries that are part of the European Union, the European Economic Area, and Switzerland. This shift comes as Meta prepares for new regulations from the Digital Markets … Read more
Not every Instagram user is familiar with the Notes feature of Instagram in the inbox. Further, many users familiar with the feature consider it to be a minor element that does not need much attention. However, Instagram is continuously exploring different ways to use Notes, and there is a reason behind Instagram’s focus on this … Read more
TikTok is now trying to improve the experience of users on larger devices. So, it has come up with an improved experience for users on tablets and other foldable devices. TikTok has launched a new upgrade of the platform’s UI and presentation on bigger screens. To put it simply, the application will now have a … Read more
