Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure your marketing stays fresh. As I said in a previous article, “I learned a long time ago that the video sharing site changes … Read more
YouTube has announced three new features in its ‘Inspiration’ suite for creators. These tools use AI to generate fresh ideas that can help keep viewers watching. The new hook generator is the most eye-catching tool, which offers suggestions for engaging video openings. Below, I’ll break down the new features and explain how they can improve … Read more
YouTube’s updated Shorts view count now captures every play, but this change won’t affect earnings or monetization eligibility. YouTube will begin counting Shorts views without minimum watch time starting March 31. Earnings and YPP eligibility remain tied to the old way of counting views Both total views and “engaged views” will be available in YouTube … Read more
Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure your marketing stays fresh. As I said in a previous article, “I learned a long time ago that the video sharing site changes … Read more
The search and marketing community should pay closer attention to YouTube. According to the latest Global Digital Report, YouTube.com is the second most visited website in the world, behind Google.com but ahead of Facebook.com in third place. Perhaps more importantly, YouTube is one of the top referrers of traffic to other websites – 18.73% of … Read more
New data confirms that AIO is becoming an increasingly significant source of traffic to YouTube channels. A closer look reveals that complex search queries, which traditional organic search may not adequately answer, create opportunities for optimized YouTube videos but only for certain topics. BrightEdge Data On YouTube And AIO BrightEdge’s data shows that YouTube’s presence … Read more
A study by the video hosting platform Adilo revealed common factors shared by high-ranking YouTube videos. The research analyzed over 1.6 million videos, focusing on 300 that ranked in the top three for competitive non-local keywords across ten industries. Authored by Chinasa Ferderick and Felix Johnson, the study offers insights for businesses aiming to improve … Read more
YouTube revealed plans to update how mid-roll advertisements function, starting May 12. The update focuses on showing more ads at natural breakpoints in videos while reducing interruptive ad placements that can lead to viewer abandonment. Key Changes to Mid-Roll Ad Placement YouTube will prioritize placing mid-roll ads at natural break points, such as scene transitions … Read more
In a recent social media discussion, Rene Ritchie, YouTube’s Creator Liaison, addressed questions about how Google traffic affects YouTube recommendations. The conversation centered on whether brief view durations from Google Search referrals could negatively impact a channel’s performance. There is concern that if viewers only watch a video for a short time, this behavior might … Read more
YouTube introduces the ability to promote Shorts videos, letting channels get short-form content in front of more viewers. YouTube now lets creators promote Shorts. Promoted Shorts target viewers likely to engage with the creator’s channel. This makes it easy to boost Shorts without a full Google Ads campaign. Source link
YouTube upgrades Dream Screen with Google’s Veo 2 video generation model, enabling faster AI-generated backgrounds and standalone clips. YouTube has upgraded Dream Screen with Veo 2 AI model for better video generation. The feature enables faster creation of AI backgrounds and standalone clips for YouTube Shorts. The initial rollout covers US, Canada, Australia, and New … Read more
YouTube’s CEO, Neal Mohan, has announced that TV screens have become the most popular device for watching YouTube in the United States, surpassing mobile devices. In a blog post, Mohan states: “TV has surpassed mobile and is now the primary device for YouTube viewing in the U.S. (by watch time), and according to Nielsen, YouTube … Read more
YouTube updates Analytics with more prominent device data, helping you tailor content to shifting viewing habits. Creators can now view device type data easily. Data reveals how audiences watch content. Device usage shapes video recommendations. Source link
In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the one million subscriber milestone. Crayola’s legacy of colorful self-expression seeded itself 120 years before the first YouTube video was posted. Yet the creativity icon’s YouTube content strategy is rooted in translating the magic found in … Read more
Google has reportedly told the EU it won’t add fact-checking to search results or YouTube videos, nor will it use fact-checks to influence rankings or remove content. This decision defies new EU rules aimed at tackling disinformation. Google Says No to EU’s Disinformation Code In a letter to Renate Nikolay of the European Commission, Google’s … Read more
Users in the U.S. spend around 26.20 hours on YouTube each month. That’s a whole lot of minutes that you can tap into if you know how to optimize your YouTube videos to maximize your reach! Whether you’re an aspiring content creator looking to build a following and establish a presence on YouTube, a small … Read more
YouTube can be an effective source of B2C or B2C customers, but most companies look at it through the wrong lens: a performance channel. The desire for companies to immediately squeeze customers out of YouTube content is holding them back. After helping dozens of companies expand from SEO to YouTube, I’ve discovered that YouTube is … Read more
There are tons of reasons you want to be on YouTube, building an audience, and getting discovered in the YouTube algorithm. YouTube is the second most popular website in the world, and YouTube videos can appear in Google Search results. This makes a YouTube presence a combined social media and SEO strategy. Entire businesses can … Read more
