This Month in Email: Email Marketing News December 2023 – Litmus


And we’re back with the latest installment of This Month in Email, a roundup of all the latest happenings in the world of email marketing.

What were the biggest headlines shaping the email industry in December? Read on (or jump ahead!) to find out.

1f4f0 - This Month in Email: Email Marketing News December 2023 - Litmus News headlines

  • Gmail’s ‘unsubscribe’ button gets a makeover. It’s now more prominent (colored blue) and available on the web version of Gmail.
  • Plus, a new feature gets added to Gmail’s package tracking. Now, whenever a delivery estimate changes, the delay will be noted at the top of inboxes.
  • Proton Mail launches encrypted email and calendar desktop app in beta, featuring offline capabilities and encrypted email forwarding.
  • Microsoft Outlook’s new AI-powered dictation tool allows users to draft emails using voice commands and AI-backed voice recognition.
  • Passport expiring? You’ll get an email reminder to renew. U.S. passport holders will now receive a 12-month email ahead of their passport expiration date, reminding them to renew.
  • Europe takes the lead for AI regulation, signaling a path to how democracy can steer AI towards the public interest.
  • GoodRX faces potential class action after a customer claims to have received a payment-seeking email after 9 p.m., potentially violating Florida Consumer Collection Practices Act (FCCPA) ‘do not contact’ hours.
  • Vailmail forecasts AI-driven disinformation and heightened cyber threats in 2024, emphasizing the significance of email authentication, especially during the U.S. election year.
  • The accessibility of generative AI technologies has led to a rise in AI-generated email fraud and phishing attacks, according to a new report Abnormal Security.
  • As anticipated, AI fuels holiday phishing scams, prompting Google to bolster its defense mechanisms.

1f31f - This Month in Email: Email Marketing News December 2023 - Litmus In lighter news

1f4ca - This Month in Email: Email Marketing News December 2023 - Litmus Email Client Market Share

The top 10 most popular email clients of November 2023 (source: Litmus’ Email Client Market Share) are:

  1. Apple: 66.83%
  2. Gmail: 22.82%
  3. Outlook: 3.04%
  4. Yahoo Mail: 2.70%
  5. Google Android: 1.35%
  6. Outlook.com: 0.57%
  7. Thunderbird: 0.20%
  8. Samsung Mail: 0.11%
  9. Web.de: 0.04%
  10. GMX: 0.05%

Stay in the email loop

Subscribe to Litmus Weekly for the latest, handpicked email content and news you should know about—from both Litmus and the rest of the email world. 

Did we miss something? Let us know at hello@litmus.com!

spam icon - This Month in Email: Email Marketing News December 2023 - Litmus

This isn’t your ordinary email newsletter.

Stay in the email loop, but not in a boring way. It’s like having a new email bestie who gets you. Not like your IRL friends who keep joking you’re a spammer (unless you are, in which case, we’re swiping left).

The post This Month in Email: A Recap of Email Marketing News in December 2023 appeared first on Litmus.

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