This Month in Email: Email Marketing News November 2023 – Litmus


Welcome back to our latest installment of This Month in Email—your go-to series for all the latest happenings in the world of email marketing.

What happened in November (aka the busiest month for inbox engagement)? Read on for the biggest headlines shaping the email marketing industry.

1f4f0 - This Month in Email: Email Marketing News November 2023 - Litmus News headlines

1f916 - This Month in Email: Email Marketing News November 2023 - Litmus In AI news

  • After Sam Altman, co-founder and CEO of ChatGPT, was ousted, he was brought back to the company in just a few days.
  • ChatGPT created a fabricated dataset to bolster scientific hypotheses, though a forensic analysis revealed the data to be unconvincing and inauthentic.
  • Cybercriminals have no plans on slowing down this holiday season, especially with AI tools at their disposal.

1f48c - This Month in Email: Email Marketing News November 2023 - Litmus Community

1f31f - This Month in Email: Email Marketing News November 2023 - Litmus In lighter news

1f4ca - This Month in Email: Email Marketing News November 2023 - LitmusEmail Client Market Share

The top 10 most popular email clients of November 2023 (source: Litmus’ Email Client Market Share) are:

  1. Apple: 57.85%
  2. Gmail: 30.05
  3. Outlook: 4.03%
  4. Yahoo Mail: 2.59%
  5. Google Android: 1.49%
  6. Outlook.com: 0.66%
  7. Thunderbird: 0.24%
  8. Samsung Mail: 0.12%
  9. Web.de: 0.05%
  10. GMX: 0.05%

Stay in the email loop

Subscribe to Litmus Weekly for the latest, handpicked email content and news you should know about—from both Litmus and the rest of the email world. 

Did we miss something? Let us know at hello@litmus.com!

spam icon - This Month in Email: Email Marketing News November 2023 - Litmus

This isn’t your ordinary email newsletter.

Stay in the email loop, but not in a boring way. It’s like having a new email bestie who gets you. Not like your IRL friends who keep joking you’re a spammer (unless you are, in which case, we’re swiping left).

The post This Month in Email: A Recap of Email Marketing News in November 2023 appeared first on Litmus.

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