Lorde says, “Maybe the Internet raised us” in her song, A World Alone. This line stuck with me when I first heard the song and remains with me today, especially when considering what shapes my behaviors and quirks. I grew up and came of age in a world where people loved to share every little … Read more
Content marketing isn’t an exact science. After all, the way people interact with content changes constantly. However, a deep understanding of content marketing analytics can help you make more informed, even scientific, decisions about your strategy. If you aren’t already using analytics, you’re behind your peers. Only three percent of bloggers never use analytics. A … Read more
In your SEO career, there may come a time when you feel you’re doing a lot more coasting than you once did. What made you start thinking that? Was it optimizing your 600th local client and realizing it wasn’t that challenging anymore? Or maybe you feel that your freelance business or agency has grown, hired, … Read more
Social media keeps evolving, and you can find more tips. Every person in a social media space has top tips to share with you. As people get more seasoned on social media, they get different opinions about various things. But, it depends on the social media platform you are using. Therefore, as long as social … Read more
If you’ve never heard of a T-shaped marketer, you might think we just made it up. But, we swear—it’s a thing. And it’s a pretty big deal. The reason being a T-shaped marketer is something all expert marketers strive for is because it allows them to do more as a marketer. It gives them a … Read more
Google is rolling out a new label is search results for pages that are recognized as highly cited sources. The label will appear next to pages in Top Stories and is designed to help people find credible information. Google’s new “highly cited sources” label comes just in time for International Fact-Checking Day on April 2. … Read more
When cookies are no more, we’ll need to get data directly from customers. The best way to do that? Offer great experiences in exchange for information. Read the full article at MarketingProfs
Additional data from Search Console is now available through the Google Data Studio connector, allowing users to visualize traffic from more Google sources. This update is announced by Google Search Advocate Daniel Waisberg in his second post of a blog series related to Data Studio & Search Console. In case you missed it, his first … Read more
Content creation is not the final task of the digital marketer. Content creations are like the final products. But not only the manufacturing, but you also have to distribute the products. Unless you do not have a solid content management platform for balanced distributions of the contents, you can not get your desired result. For … Read more
A new blog post from Pandu Nayak, Google Fellow and Vice President of Search, explains how Google Search uses MUM and BERT to serve safer search results. Highlights: Google is using MUM to better detect when the query indicates a searcher is in crisis and will begin rolling out these improvements within weeks. Google uses … Read more
New COVID variants appear as we return to our world, altering our lives. It seems there is already another variant that has popped up in the last week to add to our Greek alphabet. 2021 was the year of IoATD (Internet of All Things Digital — I’m making that acronym up) — But the virtual … Read more
If you know how to make money with affiliate marketing, your efforts will always be worthwhile. It’s a business strategy that can help you leverage your expertise in your industry, attract a bigger audience, and establish a stream of recurring income. But before you get into the affiliate marketing business, you’ve got to understand what … Read more
The marketing world is forever evolving, but that doesn’t mean tried and tested methods like word of mouth marketing are irrelevant. In a fast-moving, competitive world, word of mouth marketing (WOMM) is more critical than ever. Why? Just look at the facts. Jonah Berger, a marketing professor and the author of Contagious, explains that word … Read more
Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a stronger company culture, according to recent research from HubSpot. Read the full article at MarketingProfs
Information technology plays an essential role in many businesses around the world. This particular function has developed rapidly over the last few years. Prior to the technical revolution, most businesses did not have access to any type of technology to assist them in their daily operations, while companies have been gaining access to a variety … Read more
Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity, but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business … Read more
Evolving and maturing in your career from a tactical SEO professional to a strategic leader is no easy feat, and there are plenty of people who will question your aspirations along the way. Just ask Tessa Nadik, the Senior Director of SEO Product and Content Strategy for Kelley Blue Book and Autotrader. “I cannot count … Read more
Your business processes need to be running smoothly and efficiently, and for any of these two things to happen, you need to make sure that you have the necessary IT technology in place. There is no doubting the fact that modern businesses have information technology at their core, and it would be impossible to conduct … Read more
