Conversion rate optimization isn’t an easy game to play, especially if you’re the new kid on the block. One of the best ways to improve CRO is by A/B testing features on your website. The real challenge with CRO is in knowing how to start and what to test. This post covers the latter. There … Read more
When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you don’t have a fast website, people will bounce faster than you can say “conversions.” However, speeding up your website is no easy task. Your problem could be anything from code that’s written poorly to images or large … Read more
Although modern technology has equipped users with advanced functionalities, maintenance of almost everything from software to computer hardware devices has become a norm. Sudden internet slowdowns are frustrating. Not only does it hamper your smooth workflow, but you need to be involved in the chore of identifying what’s causing the issue. Before moving forward to … Read more
Hopefully, you’ve heard about IndexNow at this point. We covered its announcement in October and in December, I had Fabrice Canel, Principal Program Manager for Microsoft Bing, on the SEJ Show to talk about this revolution in how search engines discover new and updated content. But what is it, exactly, and what do you need … Read more
Not to be confused with HTML sitemaps, which are designed to be viewed by humans, XML sitemaps are solely for search engines. Given that XML sitemaps are intended to assist Google, site owners may assume they play a role in search rankings. SEO experts even suggest XML sitemaps are so crucial to search that the … Read more
The last time we were planning to launch a few ads, I remember the amount of hard work that went behind coming up with a killer concept, an equally competent script, and a fantastic team for implementing all of it. So naturally, when you choose to invest so much of your productive time behind a … Read more
Can there really be that many good business ideas? Yes, there can. This is actually our filtered-down list—you should have seen how many other almost-good ideas nearly made the cut. Whether you’re an experienced entrepreneur or brand new to the scene, we’ve compiled the best-of-the-best business ideas for you to bring to life in 2022. … Read more
Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. This topic is discussed during a recent Google Search Central SEO office-hours hangout. An individual named Aakash Singh joins the livestream to ask how Google Search Console tracks data for … Read more
We’re back this Women’s Day with even more tips and advice from women in the SEO industry on how to know your worth – and command it. This piece was originally published in 2021. Now, another year into a global pandemic and amid ongoing socioeconomic unrest the world over, our experts have more to share. … Read more
Youtube is a video broadcasting channel that you can use for free. People consider it to be a social networking site and you can upload numerous videos here and even get your channel monetized. There are Youtube videos on different spectra and it can be one of the best ways to learn new things and … Read more
It’s no secret why athletes struggle in the transition to life after sports, but one of the most important elements is getting clarity and understanding on these five components. Because without them, you are going to continue to feel stuck, struggling, and unfulfilled. The Five P’s of Your Success in Life After Sports What’s up … Read more
In a 2021 survey of bloggers, 77 percent of the respondents said blogging helps drive results. But what if you aren’t seeing results? You’ve set up your blog. You’re hoping to grow your audience, create professional-looking posts, and connect with your customers. However, there’s just one problem: managing your blog isn’t quite as easy as … Read more
This International Women’s Day, diversity, equity and inclusion (DEI) are top of mind. Why? Well, women are expected to make up 47.2% of the workforce by 2024. Yet even still, the gender pay gap still has a long way to go. Women’s wages were only 82.6% of the average man’s as of Q1 2021, according … Read more
A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. In an announcement from LinkedIn, it’s stated this feature is being introduced in response to users asking for ways to highlight the positive aspects of career breaks. Life experiences and … Read more
Ecommerce is one of the most profitable business models for aspiring entrepreneurs, and it’s an industry where female entrepreneurs are showing us how it’s done. The COVID-19 pandemic has supercharged the transition to ecommerce from brick and mortar, making it even more appealing. But ecommerce isn’t without its struggles. All entrepreneurs have to take risks, … Read more
![Revenue You Are Losing From Organic Traffic Declines [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/featured-banner-6216587350aba-sej.jpg "Revenue You Are Losing From Organic Traffic Declines [Webinar]")
“Why are we losing traffic?” “How much is this dip in traffic costing me?” It’s a common question and concern facing SEO professionals, marketers, business owners, and stakeholders. And we all know Traffic = Customers = Revenue. Understanding the root causes of traffic loss can help you better manage your site, make more confident business … Read more
There was a time when pop-up ads were nothing more than spam and junk. Fortunately, marketers and business owners improved their methods after realizing users will no longer respond to poorly thought-out pop-up ads. When done correctly, pop-ups can convert at three percent or higher! That’s because today’s pop-ups are highly targeted, contextual, well-timed, and … Read more
It’s essential for modern leaders to know how to hire employees for a small business. Why? Because the best way to ensure team success in the future is to make the right hires today. A surprising number of entrepreneurs fail to grasp this concept. They rush the hiring process and blame their haste on a … Read more
