Over the past few years, technology has evolved and accelerated, making it harder to stay up-to-date with current best practices. However, knowing which trends are driving these changes can empower you to stay one step ahead of your peers – taking your career and technical understanding further. As we proceed into 2023, it’s time to … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In the 1981 classic movie Indiana Jones and the Raiders of the Lost Ark, the search is on for the Ark of the Covenant. The protagonist, Indiana, played by Harrison Ford, has uncovered a set … Read more
“Celebrate change.” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. Along the way, I used the many growth opportunities Sprout provides to find the role … Read more
Starting a business can be overwhelming, especially when it comes to marketing. With so many tools available, knowing which ones are essential for your business can be challenging. Digital marketing tools can significantly impact your business by optimizing your website, increasing engagement, and driving conversions. This blog post provides insights on choosing the appropriate digital … Read more
How to cancel Tinder subscription? Whether you have a tight budget to spend on a dating app or you have found the date you were looking for, canceling your Tinder subscription is something you might want to do at some point. Tinder power users know about Tinder Gold and the benefits that come with it. … Read more
![3 Easy Steps to Build Your Brand Promise [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/brand-promise.jpgkeepProtocol.jpeg "3 Easy Steps to Build Your Brand Promise [+ Examples]")
A brand promise is more than a tagline. It’s a way to show customers what your brand can offer that no one else can. Like other kinds of promises, brand promises can get complicated. They set high expectations, offer ambitious commitments, and impact relationships. Let’s talk about what a brand promise is, how to create … Read more
In 1936, the creator of Turing Machines predicted that a machine would one day be able to think like a human, if not even outperform the human. It’s 2023, and we’re officially here. 82% of marketers believe that AI will be the future of marketing—in fact, many of them already believe AI writes better than … Read more
Our State of Email reports have historically relied on the generous knowledge-sharing of the email community. This exchange of insights not only benefits individual email marketers in their professional development but also contributes to the collective improvement of the field. As email professionals, we understand the value of sharing our experiences and techniques with one … Read more
![How to Craft a Brand Manifesto [Guide + 10 Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/brand-manifesto.jpgkeepProtocol.jpeg "How to Craft a Brand Manifesto [Guide + 10 Examples]")
To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand’s purpose and shows why your brand is worth following. To do this, you’ll need to craft a brand manifesto that expresses your brand’s values. A compelling brand manifesto will appeal to your audience’s … Read more
Call tracking is an effective method of monitoring and analyzing the ROI of your advertising campaigns. You may learn how successful your efforts are and adjust moving forward. Call monitoring allows you to examine the success of your campaigns, identify the ones that result in the most calls, and fine-tune your approach. Which campaigns are … Read more
The recent rise of apps and tools powered by artificial intelligence has provided online retailers with incredibly nifty ways to streamline their processes and boost results across the board. As AI technology continues to develop, ecommerce business owners are quickly realizing that they must stay up-to-date with the latest trends to remain competitive. However, with … Read more
Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads. In this comprehensive guide to LinkedIn sponsored updates, we’ll tackle the big questions — what are LinkedIn sponsored updates, how … Read more
Today’s Ask An SEO question comes from Neethu, who asks: My website is almost 20 years old. There are lots of content. Many of them are not performing well. How do you effectively clean up those content without effecting rankings? Contrary to what some SEO pros tell you, more content is not always better. Deciding … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A potential TikTok ban is looming in the U.S. After the app has been banned on government devices and some college campuses, the Biden Administration threatened a nationwide ban if ByteDance, the … Read more
It can be challenging to select the right front-end framework for your web product. Priorities and necessary features will fluctuate greatly depending on the product you or your team is producing. Your platform will operate efficiently when a framework complies with those requirements and features. Yet if you act prematurely, you might up the dangers … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Microsoft is keeping generative AI front and center in its search products. In January, the company extended its partnership with Open AI, the maker of ChatGPT with a multi-year investment believed to be … Read more
Wondering what improvements can you make to boost organic search results and increase ROI? If you want to be successful in SEO, even after large Google algorithm updates, be sure to: Keep the SEO fundamentals at the forefront of your strategy. Prioritize your SEO efforts for the most rewarding outcomes. Focus on uncovering and prioritizing … Read more
Product classification is key to uncovering the reasons behind your consumers’ buying behaviors. For example, I’ve been buying the same toothpaste for years. I don’t think about testing out a different brand or buying from another retailer. Toothpaste, as it turns out, is a “convenience good.” Shoppers like me usually buy this product without putting … Read more
