Welcome to Feature Friday, a series where we get candid about emails that caught our attention recently, fresh from our own inboxes here at Litmus. This Friday, we’re highlighting two emails, one from our Favorite Email series and another from my own inbox. I picked Logan Sandrock Baird’s (Litmus’ Senior Community Evangelist) brain on first impressions, … Read more
Are you concerned about the dangers and scams when you go online browsing? With the amount of data and power our search engines hold over us, you have every right to be. Cleaning your Bing history is an easy and effective method to help you against privacy concerns and keep browsing patterns secret. In this … Read more
Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for … Read more
Did you know that Bing had unique global visitors of close to 1.2 billion in May 2022 and is owned by Microsoft? Are you concerned about the dangers and scams when you go online browsing? With the amount of data and power our search engines hold over us, you have every right to be. Cleaning … Read more
Artificial Intelligence seems to be everywhere we look – from streaming services to self-driving cars and virtual assistants — it’s the talk of the town! But what exactly is AI? And how can it benefit businesses and their customers? Let’s take a closer look at artificial intelligence meaning, its rise in popularity, and the advantages … Read more
On Earth Day, we not only think about climate change and natural disasters affecting our world but also recognize technologies that assist in keeping us safe when they occur. An example of such technology is Google’s environmental crisis notifications. Each year, countless people experience the devastating effects of natural disasters like floods, wildfires, and earthquakes, … Read more
Raise your hand if you know the importance of a solid content strategy. If you get it right, it can drive the brand’s sales and credibility through the roof. But there are a lot of misconceptions in the world of content marketing. For instance, people think anybody can become a copywriter. The truth is, not … Read more
Foundr’s Little Empires series uplifts the stories of everyday entrepreneurs building better futures for themselves and their customers. We talked with Ethan Yong, founder and CEO of the social-sensation chili oil brand UmamiPapi. — Ethan Yong started his business because of a DM. Yong was a graduate student working at a prestigious financial firm when … Read more
You’ve likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you’re like me, you haven’t “pulled back the curtain” to see how this technology works — until now. Here, we’ll cover the four main types of artificial intelligence — reaction machines, … Read more
With growing environmental and social issues, people are looking for ways to help create a greener future. A straightforward approach to contribute is by using environmentally-conscious search engines that aid different ecological and societal initiatives. This article examines a selection of leading eco-friendly search engines and the projects they support. Ecosia: The Green Search Engine … Read more
Contact data is a goldmine of information that can be used to target the right audience. It is not about knowing who your customers are but also about what they like and don’t like. This information is crucial for creating marketing strategies that resonate with your audience, leading to more sales and revenue. This article … Read more
Those who know me, know that I have a healthy obsession with travel, and so, I often pour through travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation. Since … Read more
What color should your new logo be? Choosing the right logo color for your business isn’t an easy task. Choosing a logo can feel high-stakes. It’s the first impression someone will have of your business. Choosing the right logo can make all the difference in how people feel about your brand. It takes about 50 … Read more
These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won’t be able to grow your audience, reach, and presence if you don’t understand the data behind it all. In-depth knowledge about the status and … Read more
The economic impact of the pandemic is still a significant factor in most marketing budgets. And today’s competition for marketing dollars and space is fiercer than ever. So what innovative, cost-effective ways can make your brand stand out? Which new channels can you add to your marketing mix to maximize ROI? On April 12, I … Read more
Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for … Read more
In today’s digital age, businesses are constantly looking for new ways to engage their audience and promote their products or services. Have you considered using animated videos as part of your marketing strategy? Animated video production services have become increasingly popular in recent years and for good reason. They offer a unique and engaging way … Read more
AmazonSmile has been sunset by Amazon, leaving a gap for non-profits that could collect donations from Amazon shoppers without charge. Non-profit leaders are now looking for new platforms and venues to continue their low-overhead fundraising efforts in the wake of this decision. To help them maintain their minor donations without the hassle of time and … Read more
