Google’s Tips To Enhance Your Business Reputation & Trust

Google's Tips To Enhance Your Business Reputation & Trust

Google recently offered guidance on how businesses can build customer trust through a document published on the Google Merchant Center. The recommendations center on four primary areas: Establishing business legitimacy Being transparent Managing online reputation, Having a professional design aesthetic. This article summarizes Google’s suggestions into an actionable checklist that business owners can use to … Read more

How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)

How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)

It’s no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of your brunch instead of skydiving pictures in Australia. You’re probably more marketable than you think, as Instagram is a popular channel for influencers to partner with all … Read more

Meta And Microsoft Release Llama 2 Free For Commercial Use And Research

Meta And Microsoft Release Llama 2 Free For Commercial Use And Research

Meta and Microsoft announced an expanded artificial intelligence partnership with the release of their new large language model (LLM), Llama 2, free for research and commercial use. This marks the latest trend toward an open LLM development and training approach. Meta Releases Llama 2 Meta’s announced Llama 2, now accessible through Microsoft Azure, Amazon Web … Read more

Should You Trust An AI Detector?

Should You Trust An AI Detector?

Generative AI is becoming the foundation of more content, leaving many questioning the reliability of their AI detector. In response, several studies have been conducted on the efficacy of AI detection tools to discern between human and AI-generated content. We will break these studies down to help you learn more about how AI detectors work, … Read more

20 Great Landing Page Examples You'll Want to Copy in 2023

20 Great Landing Page Examples You'll Want to Copy in 2023

While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight … Read more

Client Relationship Management: Going Steady with Your Customers

Client relationships negative and positive graphic

Building a brand is critical for success. But so is building strong client relationships. Client relationship management is the key to long-term success for consultants, freelancers, and agency founders. A healthy client relationship, like any human relationship, will ensure long-term stability. For you, that means repeat business and plenty of new clients. But how can … Read more

Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO

Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO

The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO writing has described search intent (for example, these two excellent articles on SEJ on creating content that satisfies search intent and understanding how people search), … Read more

The Essential Artificial Intelligence Glossary for Marketers (90+ Terms)

The Essential Artificial Intelligence Glossary for Marketers (90+ Terms)

AI has transformed the business landscape, and while everyone can benefit from it, not everyone has the technological background to understand exactly how it works and what it does. This piece is an AI glossary of all the essential terms and definitions you need to know to fully understand the technology you use. Table of … Read more

What is a Marketing Plan & How to Write One [+Examples]

What is a Marketing Plan & How to Write One [+Examples]

For a while now, you‘ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but you‘ve never done something like that before. You don’t even know where to start. Fortunately, … Read more

Best Tools And Resources For Saas Website Design And Prototyping

Best Tools And Resources For Saas Website Design And Prototyping

Building a successful website for your Software as a Service (SaaS) business can be challenging. From wireframing to prototyping, user experience testing, and more, many elements need to come together to create an effective website. Fortunately, there are plenty of tools available that allow you to design and prototype quickly and efficiently. From Adobe XD … Read more

How to Create an Infographic in Under an Hour [+ Free Templates]

How to Create an Infographic in Under an Hour [+ Free Templates]

Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case. Considering the popularity and effectiveness of visual content in marketing today, you shouldn’t throw in the towel … Read more

Meta Enhances Video Capabilities On Facebook

Meta Enhances Video Capabilities On Facebook

Meta has revealed enhancements to the Facebook video platform intended to streamline making, viewing, and engaging with videos. The platform update incorporates aspects of Reels, Meta’s short video feature, into the Facebook Feed. This integration aims to simplify video creation and sharing for users by enabling more dynamic video capabilities within the Facebook experience. The … Read more

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