Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and I’ve now been in this field for over 15 years in which 10 of them I worked as a Program Manager. … Read more
![SEO Experts Gather for a Candid Chat About Search [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/SEO-Experts-Gather-for-a-Candid-Chat-About-Search-Podcast.png "SEO Experts Gather for a Candid Chat About Search [Podcast]")
Wix just celebrated their 100th podcast episode! Congrats, Wix. To quote Mordy Oberstein, Head of SEO Brand at Wix; “we talk a lot.” You sure do! It’s a good thing you have a lot of interesting stuff to say. The 100th episode of “SERPs Up” was full of awesome guests. Here’s a summary of the … Read more
Google constantly evaluates and updates its algorithms. There can be hundreds or even thousands of individual changes per year. Google does confirm some of the major updates, such as site reputation abuse, the March 2024 core update, and the November 2023 reviews update. But, often, Google will not officially confirm an update, and these are … Read more
In the world of SEO, URL parameters pose a significant problem. While developers and data analysts may appreciate their utility, these query strings are an SEO headache. Countless parameter combinations can split a single user intent across thousands of URL variations. This can cause complications for crawling, indexing, visibility and, ultimately, lead to lower traffic. … Read more
![How To Secure an SEO Leadership Role [According to an Ex-SEO Turned Headhunter]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/How-To-Secure-an-SEO-Leadership-Role-According-to-an.png "How To Secure an SEO Leadership Role [According to an")
Ever wondered what it takes to become an SEO leader? James Congdon, a former SEO turned headhunter, shares 7 skills to make the transition. Source link
Shiba Inu (SHIB) remains a top meme token with a market cap of approximately $7.8 billion, placing it as the 13th largest cryptocurrency on CoinMarketCap. Despite the current bearish market trend, Shiba Inu’s recent price action presents intriguing technical analysis opportunities. As SHIB navigates key support and resistance levels, potential trading strategies may emerge. Additionally, … Read more
![Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/native-entrepreneur-challenges.webp.webp "Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert")
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. For many … Read more
OpenAI has unveiled its latest language model, “o1,” touting advancements in complex reasoning capabilities. In an announcement, the company claimed its new o1 model can match human performance on math, programming, and scientific knowledge tests. However, the true impact remains speculative. Extraordinary Claims According to OpenAI, o1 can score in the 89th percentile on competitive … Read more
Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. But … Read more
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data … Read more
Google has announced the expansion of its First Position ad offering on YouTube, making it available across all content types through Display & Video 360. This marks a change from the previous limitation of First Position ads to YouTube Select inventory. What Are First Position Ads? First Position ads are in-stream advertisements that appear at … Read more
![How (& Where) Consumers Discover Products on Social Media [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/Untitled-design-2024-09-10T155918.760.png "How (& Where) Consumers Discover Products on Social Media [New")
Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s crucial to invest in social product discovery. In other words, use social media as a vehicle for consumers to discover your products. Of course, not all social media platforms are created equal, … Read more
Google has announced a new technology called “confidential matching” to enhance data privacy for advertisers. Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter privacy controls. The system employs Trusted Execution Environments (TEEs), a combination of hardware and software that isolates data during processing. According … Read more
Our question this week is an excellent one for anyone who is looking to start their career in marketing: “How can I make myself stand out as a strong candidate for my first full-time marketing role?” The job market is tough at the moment. It can be hard to stand out amongst other candidates. It’s … Read more
Google tightens Indexing API rules, warning users of spam detection and possible loss of access revocation for abuse. Google is cracking down on Indexing API abuse. Multiple accounts or exceeding quotas may lead to loss of API access. The Indexing API is only for job postings and livestream videos. Source link
Google has announced a new feature integrating links to the Internet Archive’s Wayback Machine within its search results. This update, rolled out globally today, allows searchers to access archived versions of webpages directly from Google’s search interface. How To Access The Feature The new functionality is part of Google’s existing ‘About this page’ feature. You … Read more
The co-founders of Yoast have launched a plugin that helps users plan tasks, defeat procrastination, and remove distractions, making it easier to achieve success. This plugin simplifies managing critical tasks like maintaining website health, publishing posts, and updating content. Why This Plugin Helps Users Become Successful A reason why some websites fail to achieve all … Read more
Has Google recently turned up the visibility dial for “brands”? Every consulting pitch deck has a “build a strong brand” slide. We all know “brand” is important for SEO. We’ve all heard Eric Schmidt’s quote: “Brands are the solution, not the problem. Brands are how you sort out the cesspool.” The impact of branding is … Read more
