Chrome introduces new debugging tool in Canary build, helping developers identify and fix website layout stability issues. Chrome Canary has added a new “Layout Shift Culprits” feature that visually identifies page layout problems. Developers can now see and replay layout shifts in real-time to pinpoint specific issues. The tool will move from Chrome Canary to … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help companies create powerful marketing stories. I’ve seen firsthand how powerful storytelling can be in transforming a company’s messaging. Before we keep … Read more
OpenAI is bringing real-time web search capabilities to ChatGPT, enhancing the functionality of the AI chatbot. This new feature, announced today, allows ChatGPT to provide up-to-date information with proper source attribution while keeping its conversational interface. Key Updates ChatGPT can now deliver real-time data, including news, sports scores, stock prices, and weather updates. Search results … Read more
SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over 100 billion searches a month. So, if you get your strategy right, the potential to reach new customers through search is immense. But here’s the … Read more
If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. And it was a pretty simple process: rank for key search terms, attract web traffic, and convert leads. But … Read more
If you’ve attended a marketing conference and felt like everything was below your knowledge level or that your questions weren’t answered, there’s a good reason for that. Not everyone is advanced, and not everyone is a beginner. National conferences ensure that the speakers cater to the majority of the group rather than specific individuals at … Read more
Some SEO practices haven’t kept pace with changes in search engines and may now be self-defeating, leading to content that fails to rank. Here are six SEO practices that hinder ranking and suggestions for more effective approaches. 1. Redundant SEO Practices The word redundant means no longer effective, not necessary, superfluous. The following are three … Read more
A lot of multinational SEO campaigns fall down when the strategy is just to target a set of keywords, set up hreflang, and create content. Understanding local customs, language, and consumer behavior is crucial for market penetration and creating brand resonance. Creating a multinational SEO strategy doesn’t mean just doing international SEO. Multinational SEO means … Read more
Stop wasting hours on ineffective keyword research. In this actionable guide, Tom Capper reveals three proven strategies to streamline your SEO workflow and focus on keywords that actually drive traffic. Tom reveals why treating keyword research as entry-level work could be costing your business significant opportunities. Source link
Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages—from image carousels, offer reveals, videos, surveys, polls, and more. In this blog post, we cover: What are interactive emails? Reasons why interactive emails work … Read more
YouTube announced an expansion of its AI-generated video summaries feature alongside several platform updates. AI Summary Expansion AI-generated summaries, previously tested on select English-language videos, will now reach a broader global audience. According to YouTube’s official announcement: “These video summaries use generative AI to create a short basic summary of a YouTube video which provides … Read more
As a content marketer, a website audit is vital to my work. An analogy I like to use is that optimizing an existing website for search engines without conducting a thorough audit is akin to steering a boat without a rudder. It’s directionless, at the mercy of the wind and waves (or in this case, … Read more
In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate balancing act of multiple tasks: Analyzing data. Optimizing bid strategies. Testing creatives. Reporting performance. And so much more. While AI and machine learning have been around in PPC for … Read more
When the SEO industry began, the only way to learn was by sharing information in the community through forums, conferences and later through social media. If you were experimenting and doing SEO, you were an SEO expert! To this day, the best way to learn SEO is to follow experts and experiment. SEO changes so … Read more
Meta is reportedly developing a search engine index for its AI chatbot to reduce reliance on Google for AI-generated summaries of current events. Meta AI appears to be evolving to the next stage of becoming a fully independent AI search engine. Meta-ExternalAgent Meta has been crawling the Internet since at least this past summer from … Read more
This post was sponsored by Kinsta. The opinions expressed in this article are the sponsor’s own. Managing client sites can quickly become costly in terms of time, money, and expertise, especially as your agency grows. You’re constantly busy fixing slow WordPress performance, handling downtime, or regularly updating and backing up ecommerce sites and small blogs. … Read more
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. I wanted to find out how exactly B2B ecommerce strategies … Read more
Alphabet Inc. reported its third-quarter earnings, with revenues reaching $88.3 billion, a 15% increase from last year. The Google parent company’s operating margin expanded to 32% from 27.8% year-over-year, while net income rose 34% to $26.3 billion. During the earnings call, the company highlighted the growing role of AI across its products and services. Google … Read more
